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Task 3.4 Land Use Alternatives Build -Out Model <br />MIG will build a Land Use Alternatives Build -Out Model using Microsoft Excel that will integrate the existing baseline land use information, <br />assumptions, and formulas for indicators and the quantitative results from the land use alternatives developed in the previous tasks. The <br />custom Build -Out Model will identify all the assumptions for each land use category and for each alternative. The Build -Out Model will <br />analyze two land use alternatives for the Land Use Visioning focus and corridor areas. The Model will also summarize the results In a simple, <br />easy -to -read summary page that can be exported into Microsoft Word or PowerPoint or PDF. <br />Task 3.5 Client Working Session #2 (Review Alternatives and Draft Model) <br />MIG will meet with City staff, and if necessary the Inter -Team, to review findings from the one -day land use and design charrette. The <br />meeting will also be used to present the Draft Land Use Alternatives Build -Out Model. MIG will bring a laptop with a working version of the <br />model and review the results project on a screen. MIG will prepare an agenda and materials in advance of the meeting to support this <br />discussion. <br />Task 3 Deliverables <br />Client Working Session #1 (Assumptions/Methodology) <br />Land Use Assumptions and Methodology Memorandum (PDF) <br />• Land Use Alternatives Envision Map(s) (PDF and ArcGIS Map Package) <br />Draft Land Use Alternatives Build -Out Model (Excel) <br />Client Working Session #2 (Review Draft Model) <br />TASK 4 — LAND USE SCENARIO VISUALIZATION <br />Task 4.1 Draft Visualization Concepts <br />After capturing the essence of each land use alternatives area through the charrette process and City staff working sessions, MIG will create <br />a collection of graphics that illustrate the visual conditions proposed within each of the areas and alternatives. MIG will work with City staff <br />to identify how best to illustrate the visual conditions and what combination of visualization tools and methods will best tell the story about <br />the potential changes for each area and alternative, and how the changes will fit into the surrounding context. <br />MIG has an array of visualization tools ranging from photo -realistic animations, photo simulations, interactive real-time virtual models, and <br />conceptual artist renderings. We will stay flexible throughout the visual analysis process until as late as possible to help the team identify <br />the right style(s) and process to communicate effectively. MIG has budgeted visualization for up to eight areas and up to two land use <br />scenarios for each area. MIG will prepare up to 16 draft images of the selected visualization tools and revise them based on one round of <br />City comments. Visualization will include building type and massing, street and public realm improvements, and transportation <br />improvements. Draft virtual models will be provided to City staff using Sketch Up Viewer software. <br />Task 4.2 Client Working Session #3 (Draft Visualization Results) <br />MIG will present the draft visualization concepts from Task 4.1 (Draft Visualization Concepts) to City staff during a working session. The <br />purpose of the meeting is to get feedback from City staff to move to the final visualization phase. MIG will prepare an agenda and materials <br />in advance of the meeting to support this discussion. <br />Task 4.3 Final Rendering and PhotoShop Compositions <br />With direction from City staff in Task 4.2, MIG will finalize the photo -realistic animations, photo simulations, interactive real-time virtual <br />models, and conceptual artist renderings. MIG will prepare up to 16 final images of the selected visualization tools and revise them based <br />on one round of City comments. <br />Task 4.4 Integration with Urban Footprint (SCAG Scenario Planning Model) <br />MIG will work with City staff to integrate the land use alternatives into the SCAG's Scenario Planning Model. MIG will develop a matrix that <br />aligns the City proposed land use designations with SCAG's library of 35 Place Types. MIG will also assist with the assumptions transfer from <br />the build out model to SCAG's model, as well as analyzing scenario results. We have budgeted a specific number of hours for this task, not <br />knowing the extent to which City staff will want our assistance. If additional work is needed beyond the budgeted amount for this task, it <br />will be performed on a time -and -materials basis with prior written authorization from the City. <br />Santa Ana General Plan Update Planning Studies <br />Existing Land Use and Build -Out Analysis (PS1): Scope of Work ................. Page 3 <br />