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FY16 S4 STATEMENT OF WORK <br />EXTENSION COVERING JUNE 16 -- SEPTEMBER 30, 2018 <br />General Information: <br />The following Statement of Work (SOW) defines the principle activities and responsibilities of <br />all parties for public outreach services to support the "If You See Something, Say Something" <br />(S4) initiative for Orange County during the period of June 16 through September 30, 2018. <br />This extension period is being added onto the FYI SOW. This scope of work shall stand as <br />an agreement between the City of Santa Ana (hereinafter Santa Ana) and Westbound <br />Communications (hereinafter WBC). <br />WBC will supply the following services: <br />o Marketing Support for S4 Program <br />o Citizen and community outreach <br />o Promotional partnering <br />o Event marketing <br />o Project Administration Services <br />o S4 Microsite and Social Media Platform Management <br />o Site maintenance management <br />o Social media content development and outreach <br />o Social media maintenance management <br />No deviation of this SOW will be allowed without written consent from the Santa Ana Project <br />Manager. Nevertheless, Santa Ana recognizes that projects of this magnitude will likely <br />encounter various unforeseeable events that may cause tasks to overlap or change, and such <br />change will be permissible with the approval of Santa Ana Project Manager. <br />This SOW is contingent upon both WBC and Santa Ana fulfilling their respective <br />responsibilities as defined in the Agreement and within this document. <br />Contents <br />The following are included with this SOW: <br />• Task Descriptions <br />• Project Change Order <br />• Project Schedule <br />• Milestone Payment Schedule <br />General Project Management Responsibilities <br />Project management occurs throughout the project and is involved in every task. The overall <br />project management activities are listed here for reference. <br />Westbound Responsibilities: <br />25A-12 <br />