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9 TRIPEPI SMITH <br />marketing • technology • public affairs <br />• 25% at delivery of a draft report <br />• 25% within 45 days of delivery of draft report or acceptance of final report and presentation by Tripepi <br />Smith staff, whichever happens first. <br />At the conclusion of the Communications Assessment, Tripepi Smith will deliver a report to the City <br />Staff and/or City Council or a City Council Subcommittee. The reports are typically between 45 and <br />100 pages in length; Tripepi Smith will also provide a shortened "Executive Summary" version that <br />highlights key observations and recommendations. Prior client cities that have participated in the <br />Communications Assessment include: La Canada Flintridge, Town of Windsor, City of Cupertino, <br />City of Saratoga, City of Norwalk and City of Paramount. <br />CONCLUSION <br />Tripepi Smith is deeply interested in the opportunity to expand our work with the City of Santa Ana. <br />There is an excellent foundation upon which to build and the story of Santa Ana is certainly <br />compelling. It seems clear that the City knows it needs to communicate more strongly, particularly in <br />regard to addressing community misinformation and media relations. This strikes at the core of our <br />experience and certifications in leveraging multiple platforms for honest and informed dialogue. <br />We are already thankful for the opportunity to be working with the City. It has been exciting to work <br />hand-in-hand with the City Manager's office and other departments on timely messaging. We look <br />forward to both the Communications Calendar and the Communications Assessment and their <br />combined ability to help the City focus (and enhance) its outreach and engagement efforts. <br />15 <br />