75B - PH METRO EAST MIXED USE OVERLAY (MEMU)

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ITEM #2 — METRO EAST MIZED USE (MEMU) OF THE EDIBT AGENDA September 10, 2018 development stages; creating an inclusive People Public/Private Partnership and development process. • Incorporate sustainable and green design elements such as car -sharing, pedestrian centric design, bicycle paths, urban gardens, civic open spaces, public frontage, heat island reduction, LEED requirements, etc. • Provide enhanced development intensity and density opportunity within the district for projects electing to financially participate or constructing public facilities or infrastructure. • Provide enhanced development intensity and density opportunity within the district to encourage consolidation of existing smaller parcels and development projects. • Require mixed -income development creating housing opportunities for market rate and affordable housing. • Embed design and land use development standards that balances and enhances commercial development as standalone project or within a mixed -multiuse community development concept focusing on place making and creating experiential community activity centers. It is critical that we take into consideration Property Tax Dollar Breakdown, as outlined by HdL Coren & Cone (see attachment). The Metro East Overlay Zone has the capability of expanding economic base and maximizing property sales tax revenue. The City must take into account the on-going long-term tax revenue and the expenditures of public services and facilities with each commercial and residential parcel. Please refer to the property tax breakdown provided by HDL for a full illustration of how to make best use of the area. In addition, I would request that the Committee consider directing staff to complete an in-depth fiscal and economic impact analysis of the existing and proposed MEMU regulations to refine land use and zoning regulations with a goal of creating an additional level of focus on fiscal and economic sustainability of current and future land use decisions. It is also recommended that future development projects within the MEMU area complete a fiscal and economic impact analysis evaluating the project's long range impacts, benefits, and public service and facility maintenance requirements. The immense competition that exists today amongst cities with fiscal challenges that are all competing for economic development opportunities, illustrates the challenges faced by many of these municipalities. Proactive cities that embrace this sense of urgency and prepare for it will succeed in fostering positive change, while reactive cities that remain on the sidelines will continue to suffer from the pains of indecision. The above comprehensive approach to development framework of the MEMU will have the following benefits: • Position our City for success, especially combined with Santa Ana core assets - unrivaled location and transit connections, a talented and diverse population, and great schools, libraries and neighborhoods. There is no community in Orange County that offers a better opportunity today or a bigger upside tomorrow. • Enhance the area in a way that appeals to members of our entire City and the larger region and serves as a catalyst for job creation, economic growth, private investment, and higher property values. 75B-314