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#ins <br />appearance of the site would be altered by the removal of the existing <br />Mainstreet Center and associated surface parking lot and the surface <br />level parking lots south of Mainstreet Center, Parcels 3-5. New <br />commercial development with associated landscaping would replace these <br />existing uses. Consistent with the Redevelopment Plan, the existing <br />Fashion Square Shopping Center would be rehabilitated and integrated <br />into the proposed plan for new development of Fashion Square into an <br />enclosed regional shopping center. The overall identity and <br />architectural appearance of the site would be improved by development <br />of a uniform urban design plan for the entire site. The proposed <br />improvements would integrate and unify the land uses within the <br />redevelopment area, revitalizing the area visually and economically, <br />One of the objectives of the Redevelopment Plan is to create an <br />attractive and pleasant environment within the Redevelopment area. <br />Consistent with the objectives of the Redevelopment Plan, the aesthetic <br />quality of the North Main shopping area in the City would be improved <br />by the proposed rehabilitation and redevelopment. <br />Although no architectural designs are available at this time, <br />the project will be designed to insure that the individual buildings <br />will have a distinctive, but cohesive architectural appearance. All <br />landscape plans, site plans and architectural drawings shall be <br />reviewed and approved by the Agency. A master plan for the overall <br />development will be prepared. The structure heights could exceed 35 <br />feet if the provisions of the Height District II are complied with. <br />The visual character of the site will be transformed from low intensity <br />commercial development to an intensely developed commercial complex. <br />The proposed new development will alter the view of the site by the <br />! introduction of vertical and horizontal building mass into existing <br />visual open space, The proposed structures will be similar in scale <br />with other high intensity commercial development in the area. However, <br />when compared to the small scale of the older residential and <br />commercial areas surrounding the site, the project could tend to <br />visually dominate the area. <br />146 <br />75D-290 <br />