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Midtown Specfflc Plan <br />FINANCIAL DISTRICT <br />THEME <br />A midrise district of office towers on Main Street, with a vibrant street - <br />life of support retail stores, services and restaurants. (See Exhibit 21, <br />Financial District Concept Plan.) <br />OBJECTIVES <br />• Maintain the existing concentration of financial institutions and <br />office towers on Main Street and encourage reinvestment to <br />enhance the quality of this space. <br />• Encourage an office tower development on Main Street. <br />• Encourage ground floor retail uses on Main # street to <br />serve the day -time office employees, visitor traffic on Main Street <br />and to enhance the quality of the pedestrian experience. <br />Enhance the sidewalk space on Main Street through widening, <br />additional landscaping and streetscape amenities on private <br />property. <br />LAND USE ACTIVITIES <br />The Financial District lies at the center of Midtown from Tenth Street <br />on the south and Washington Street on the north, and between <br />Sycamore Street on the west and Bush Street on the east. The <br />Financial District abuts the Civic/Professional District on the south, <br />with its intended concentration of institutional and civic uses, and is <br />within easy walking distance of the downtown retail activities along <br />Fourth Street. The Financial District is bordered by the historic 4 <br />Broadway ei eerrider on the west with its mix of <br />residential and office i uses, and by the historic French Park <br />residential district on the east. Lower intensity strip commercial <br />development predominates along Main Street north of Washington <br />Avenue. <br />The Financial District's primary role in the Midtown area is to act as a <br />concentrated office district that will attract a mix of professional <br />offices, financial institutions, and governmental agencies reliant in <br />aft on proximity to the Civic Center. Ground floor space should be <br />filled with uses that are traditionally street oriented and encourage <br />pedestrian activity, including retail establishments, restaurants, <br />ileamAr4 <br />w?Msr$ <br />w MAIN 51: <br />0 <br />Or <br />JIL <br />wrY,wG7aN .0 <br />it OAT <br />UK <br />NEW BUILDING <br />^1 <br />PARKING <br />A" —PARKING ACCESS <br />'3 <br />PROPOSED PLAZA/ <br />" <br />LANDSCAPED AREA <br />ft <br />EXISTING BUILDINGS <br />it <br />OF CHARACTER <br />Financial District Concept Plan <br />Page 14 of 37 <br />Chapter 5: Financial District 41 <br />