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s5� N-2019-162 SEP 2 5 2019 © � MEMORANDUM OF UNDERSTANDING PILOT NATIVE PLANT MARKETING AND EDUCATION PROGRAM This Memorandum Of Understanding ("MOU") is made as of , 2019, by and between the MOULTON NIGUEL WATER DISTRICT, a public agency ("MNWD") and the City of Santa Ana, a municipal corporation ("City"). MNWD and City are hereinafter sometimes referred to as "Parties" or individually as a "Party." RECITALS A. MNWD is planning to contract with Tree of Life Nursery ("TOLN") and partner with the Metropolitan Water District ("MWD") and their contractor, the California Native Plant Society (collectively, "Pilot Partners"), to develop the Native Plant Marketing and Education Pilot Program for Nurseries ("Nursery Pilot"); and B. The Nursery Pilot is a regional initiative to support the growing demand for California native plants and to increase their availability in retail nurseries. The objectives of the Nursery Pilot are to: (1) encourage nurseries in the pilot area to consistently carry more regionally native plants species; (2) develop free nursery staff training materials on the care and maintenance of California native plants in the nursery setting; (3) make California native plants more easily identifiable with point of sale ("POS") educational and promotional materials; (4) encourage consumer demand and increase sales of California native plants at local nurseries; and (5) connect consumers to local nurseries and a wide variety of California native plants with free web resources; and C. MNWD's participation in the Nursery Pilot will involve partnering with TOLN to develop a video training series that will provide education on the proper care, maintenance, and watering of native plants in a nursery setting, and on the fundamentals of native plant water requirements, planting techniques, merchandising tips, and how to communicate native plant care to the consumer. D. MNWD will partner with MWD and utilize the services of their contractor, the California Native Plant Society ("CNPS"), to provide market research and develop a marketing and branding strategy, as well as POS educational and promotional materials. CNPS will also provide web development services toward the addition of a dynamic nursery portal and a web - based learning module to host the nursery training curriculum on calscape.org. The Nursery Pilot Materials consisting of the nursery training, marketing and POS materials, and calscape.org web developments (collectively, "Pilot Materials") are more particularly described in Exhibit "A" attached hereto and incorporated herein by reference; and D. The Parties desire to enter into this MOU in order to set forth the terms and conditions for City's participation in the TraininglPOS Materials. NOW, THEREFORE, in consideration of the mutual covenants, promises, and conditions set forth in this MOU, the Parties agree as follows: