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Proposed Timeline Native Plant Marketing and Education Pilot Program for Nurseries Late Winter (February/March/April2019) • Finalize scope of work for Tree of Life Nursery (TOLN) o Video training series for nursery staff (required element) o In -person training/seminar for nursery managers (video -recorded preferred) • Finalize scope of work for California Native Plant Society (CNPS) o Marketing & point -of -sale (POS) materials o Administration fee to work with wholesalers and retailers o Calscape.org upload instructions o Calscape.org plant list with easy access o Plant list of commercially available native plants Determine agency participation requirements o Co -fund development of training and POS materials o Agree to share names of participating nurseries, monitor compliance of local nurseries, and report compliance issues to pilot group Finalize partnership and pilot timeline Execute contracts with TOLN and CNPS Spring -Early Summer (April/May/June/July 2019) • Determine nursery participation requirements o Sign participation agreement o Display POS materials o Provide required staff training to over 50%staff o Upload native nursery stock to Calscape.org • Agencies develop nursery program participation agreement o Includes options for how and when marketing materials should be displayed, training timeline for season video series, upload plant list to Calscape.org, maybe social media posts using a hashtag • Create video training series with TOLN • Develop marketing, branding, and POS materials with CNPS • Develop and test Calscape.org training module & expanded nursery profile with CNPS • Participating agencies/cities solicit nursery participation in the program • Develop Key Performance Indicators (KPIs) for managing effectiveness of the program • Select date and develop format for in -person training for nursery managers Summer -Early Fall (July/August/Sept/October 2019) • Host and video record nursery manager training seminar • Deliver original marketing designs and nursery training videos to participating agencies • Participating agencies/cities print distribute marketing & POS materials to participating nurseries • Participating agencies/cities begin marketing campaign to promote fall planting season & availability of California native plants at participating nurseries • Compliance check -in with participating nurseries (early fall): ensure marketing & POS materials are installed, staff are being trained, and nursery has developed a nursery profile and plant list in Calscape.org. Fall -Early Winter (October/November/December 2019) • Participating agencies/cities kickoff fall planting season campaign • Compliance check -in with participating nurseries (late fall/early winter): ensure marketing & POS materials are installed, nursery staff are trained, and nursery has updated plant list in Calscape.org • Track KPIs and pilot performance metrics