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Goals For This Campaign <br />• Help the Santa Ana, CA. Public Works Agency engage with their <br />current customers by utilizing Mobile Conquesting, a technology <br />that delivers display and video ads on consumers mobile <br />phones. Once the ad is delivered, the mobile phone ID is <br />captured and the customer can be retargeted multiple ways at <br />different locations. <br />• Target: List supplied by PWA of 103,000 home owners. <br />• Initial tactics will increase awareness and engagement online <br />targeting the city of Santa Ana and homeowners. <br />•0000 <br />