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VIC <br />How Does It Work? <br />When the user is served a Mobile Conquesting <br />ad a "Universal Pixel" is deployed with it. It <br />organizes digital device IN associated with an <br />individual across all their devices. <br />It's built when a user does something online <br />to connect their IDs to other IDs associated <br />with them, across multiple digital devices <br />including mobile device IDs, IPs, and cookies. <br />Basically, the Universal Pixel is finding that <br />user on other advertising platforms by <br />identifying the user on other devices being <br />used by that person. <br />•0000 <br />