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VIC <br />■ Not EVERYONE who has been served the Mobile <br />Conquesting ad will we be able to follow with the <br />Universal Pixel onto the other ad platforms. Usually <br />about 50%. <br />■ If you choose Facebook as your add -on for Cross Platform <br />Targeting it can be Premium and can include Instagram. <br />■ Serving of ad impressions for Cross Platform Targeting will <br />start off slow as the audience for the Universal Pixel builds. <br />00000 <br />