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VId <br />Impressions <br />Click -Through -Rate <br />(national average CTR = .07Y6) <br />View Throughs <br />Creative Performance <br />Product Performance <br />Reporting <br />How many people are seeing my ad? <br />How many people are clicking on my ad? <br />How many people see my ad DON'T click <br />but still come to my website? <br />Which ad is getting the most clicks? <br />How is each product performing? <br />Mobile/Desktop/Tablet What devices are they using? <br />Conversions <br />eeee* <br />How many people converted? <br />