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Products <br />DISPLAY <br />Targeting Strategies: <br />$10 CPM* <br />150,000 impp ($1 500), <br />For minimum choose ula to 3 Targeting Strategies <br />• Al (Artificial Intelligence); Behavioral Targeting; <br />+ Retargeting <br />Keyword Targeting; Retargeting (not done on its own); All <br />Device Geo-Fencing & Geo-Retargeting <br />NATIVE DISPLAY <br />Targeting Strategies: <br />$10 CPM* <br />150,000 imp (51 500) <br />For minimum choose up%3 iargetmg Strategies <br />• AI (Artificial Intelligence); Behavioral Targeting; <br />+ Retargeting <br />Keyword Targeting; Retargeting (notdoneonitsown); All <br />Device Geo-Fencing & Geo-Retargeting (not done on its own) <br />• Email Match ing/Lookali ke (display only) <br />Email mustbeitsown 150kimp <br />NATIVE VIDEO <br />Targeting Strategies: <br />$25 CPM* <br />60,000 imp ($1 500) <br />For minimum choose up to 3'fargeting Strategies <br />• AI.(Artificial Intelligence); Behavioral Targeting; <br />+Retargeting <br />Keyword Targeting; Retargeting (notdoneonitsown) <br />MOBILE CONQUESTING (Display Only or Display&Video) <br />Targeting Strategies: <br />$15 CPM <br />100,000 imp ($1,500) can be combo of <br />Behavioral &Geo-Fencing &Geo-Retargeting <br />• Behavioral Targeting; Geo Fencing & Geo-Retargeting <br />• Geo-Retargeting Lookalike <br />Lookalike add $500/33,333 imp <br />WEATHER MOBILE CONQUESTING <br />$15 CPM <br />Weather is its own 100,000 imp ($1,500) <br />• Weather Trigger <br />EVENT GEO-FENCING(OR POLITICAL BEHAVIORALCATEGORIES) <br />$25 CPM <br />60,0ODim 1500) <br />• 1-3 Day Event Geo-Fencing & Geo-Retargeting <br />(upto3dayevent add $5 /�0510imps per day) <br />ADDRESS TARGETING AND ADDRESS RETARGETING <br />$15 CPM <br />Address Targeting isitsown10Dkimp min ($1,500) <br />CROSS PLATFORM TARGETING <br />• Add on Display (50k impps), Native Display (50k mpps), <br />$500 (at CPM for that product being added on) <br />Facebook/Insta ram 20k imps), Video Pre -Roll (20k imps), <br />or Social Mirror53,3 3 imps) <br />HOUSEHOLD IP TARGETING <br />• Display or Native Ad Format <br />$ <br />CPM <br />50,000 $$ <br />• Video Ads <br />$30 <br />imp �$1,5Q <br />FACEBOOK and INSTAGRAM (Display/Video) <br />$25 CPM <br />60,000 imp ($1,500) <br />• Behavioral Targeting• Retargeting (notdoneonitsown); <br />(30,000 per type of ad) <br />Custom Audience atching & Lookkalike <br />M <br />Can be News Feed only or Facebool<Premium <br />• Lead Ads <br />$60 CPM <br />Lead Ads are its own 25,000 imp min ($1,500) <br />VIDEO PRE -ROLL (BARK) <br />$25 CPM* <br />60,000 imp ($1,500) <br />Targeting Strategies <br />For minimum choose up to 3 Targeting Strategies <br />• Al (Artificial Intelligence); Behavioral Targeting; <br />+Retargeting <br />Keyword Targeting; Retargeting (not done on its own); All <br />Device Geo-Fenci ng/Geo-Retargeting (notdoneon its own) <br />OTT VIDEO (all devices including Connected TVs) <br />$60 CPM <br />25,000 imp ($1,500) <br />• Al & Behavioral Targeting (must be combined) <br />Ott/PRE-ROLL VIDEO COMBO (approx. 1/3 is OTT) <br />$45 CPM* <br />33,333 imp ($1,500) <br />• Choose 1Video Pre -Roll Tar etingStrategy+Retargeting, <br />and it will be combo w/ OT Behavioral & AI <br />YOUTUBE VIDEO <br />$40 CPM <br />37,500 imp ($1,500) <br />• Behavioral Targeting; Retargeting (not done on its own) <br />SEO & REP. MANAGEMENT <br />Custom <br />6-month campaign <br />GEO-FRAMING <br />$40 CPM <br />37,500 imp ($1,500) <br />LIVE CHAT ($10 per qualified lead) <br />$600+$10 <br />Mustbe purchasedwith otherdigital products <br />ONLINE AUDIO <br />$50 CPM <br />30,000 audio imp ($1,500) <br />• Al & Behavioral Targeting (must be combined) <br />GOOGLE PAY -PER -CLICK <br />30% of total <br />$2,500 ($1,750 goes to keyword budget, $750 <br />management fee) <br />AMAZON PREMIUM TARGETING (Display/Video/OTT) <br />$60 CPM <br />25,000 imp ($1,500) <br />Targeting Strategies: <br />For minimum choose: <br />• Behavioral Targeting; Product Targeting; Custom <br />1 Ad Type (display, video, OTT) + 2 Targeting <br />Audience Matching & Lookalike; Retargeting (not done <br />Strategies + Retargeting OR <br />on its own) <br />2 Ad Types (display, <br />+ deo, OTT) <br />e )n+ 1 Targeting <br />egy <br />S100,000 <br />MIRROR <br />ng Strategies: <br />FAI <br />$15 CPM* <br />imp ($1500) <br />For minimum choose up fo 3 Targeting Strategies <br />tificial Intelligence); Behavioral Targeting; <br />+ RetargeY11ngg, on upto 3social platforms —add <br />ord Targeting; Retargeting (notdoneon its <br />y500 per additional platform <br />*add $1 c m hard cost/$2 cpm retail for B2B or Recruitment Campaigns with those products; add $3 cpm hard cost/$5 cpm retail for Cannabis, <br />CBD Oil, Weapons, Adult Content campaigns (not available far Social Mirror). <br />