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ADDITIONAL INFO TO NOTE: DISPLAY— minimum is 150,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting. You can substitute Behavioral, Al, or Keyword for All Device Geo-Fencing/Geo-Retargeting. Geo-Fencing/Geo- Retargeting display (but not video) can also be run on its own but NOT used for events (remember this is NOT Mobile Conquesting's Geo-Fencing/Geo-Retargeting). NATIVE DISPLAY— minimum is 150,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting. You can substitute Behavioral, Al, or Keyword for All Device Geo-Fencing/Geo-Retargeting. Due to limited inventory, Native Geo-Fencing/Geo-Retargeting display can NOT run on its own or be used for events (this is NOT Mobile Conquesting's Geo-Fencing/Geo-Retargeting). Email Matching must be its own 150,000 impressions ($1,500) campaign, NATIVE VIDEO— minimum is 60,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting but it can NOT be mixed togetherwith display Native for our minimum pricing (all 60,000 impressions must be video). Native Video Geo-Fencing/Geo-Retargeting is NOT available. MOBILE CONQUESTING — minimum is 100,000 impressions ($1,500). That can include Behavioral categories and Geo- Fencing/Geo-Retargeting. To add Geo-Retargeting Lookalike you must do a minimum of 150,000 impressions/$2,250. Weather Trigger campaigns are sold in $1,500/100,000 impressions increments minimum and the impressions serve when the weather event happens. Address Targeting and Address Retargeting must be its own $1,500/100,000 minimum. Cross Platform Targeting is $500 per digital product you select at the CPM for that digital product. MOBILE CONQUESTING EVENTS OR POLTICAL BEHAVIORAL CATETORIES - minimum is 60,000 impressions at the higher CPM. For events, this minimum is for 3 days of targeting people at the event and Geo-Retargeting those people after the event until all impressions are served. Each additional day above the maximum of 3 is an additional20,000 impressions/$500. FACEBOOK/INSTAGRAM/FAN —minimum is 60,000 impressions, ($1,500). For Event Response Ads must run in combo with regular News Feed ads, you can run 3 Event Response ads for the minimum buy and the News Feed ad, if the targeting is the same for each event. If you need different targeting for different Facebook Events, then each Event Response ad needs to reach the line item minimum of 30,000 impressions. Lead Ads must be their own line item of 25k impressions ($1,500). Offer Ads must run in combo with regular News Feed, one Offer Ad at a time per $1,500 spend. HH IP TARGETING DISPLAY— minimum is 50,000 impressions ($1,500) and can be regular display ads and/or native ads. We recommend not doing HHIP as native formatted ads only due to limited inventory. VIDEO PRE -ROLL— minimum is 60,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting. You can also substitute Behavioral, Al, or Keyword for Video All Device Geo-Fencing/Geo-Retargeting. Due to limited inventory, Video Geo-Fencing/Geo-Retargeting display can NOT run on its own or be used for events (remember this is NOT Mobile Conquesting's Geo-Fencing/Geo-Retargeting). OTT VIDEO - minimum is 25,000 impressions, ($1,500). Behavioral Targeting is ALWAYS combined with Al due to limited inventory. OTT VIDEO/VIDEO PRE -ROLL COMBO- minimum is 33,333 impressions for a combination of one pre -roll targeting strategy (Behavioral/AI/Keyword) plus Retargeting plus OTT Al & Behavioral Targeting, ($1,500). Approx. 1/3 of impressions will be OTT. YOUTUBE VIDEO- minimum is 37,500 impressions for a combination of Behavioral and Retargeting, ($1,500) and will include an accompanying display ad at no charge. ONLINE AUDIO— minimum is 30,000 audio impressions ($1,500). Some may include an accompanying display ad at no charge. Targeting will always be a combination of Behavioral and Artificial Intelligence (AI). PAY -PER -CLICK - The minimum for PPC $2,500 and of that $750 is a management fee. That $750 is split 50/50 with the market and Vic! while $1,750 is the Google ad spend. For a $1,750 ad spend, you can have up to 3 ads submitted per campaign. If you need multiple keyword lists or separate geos goingto specific creative, you can have up to three keyword list/geo/ad combos for the minimum buy. For more list/geo/ad combos, add a $500 ad spend per ad above the minimum. AMAZON PREMIUM TARGETING —AMAZON PREMIUM TARGETING— minimum is 25,000 impressions ($1,500). That can Include 1 Ad Type (Display/Video/OTT) with 2 Targeting Strategies (Behavioral/Product Targeting/Custom Audience & Lookalike)+ Retargeting for $1,500. OR, you could choose 2 Ad Types (Display/Video/OTT) with 1 Targeting Strategy (Behavioral/Product Targeting/Custom Audience & Lookalike) + Retargeting for $1,500. If you want 3 Ad Types (Display/Video/OTT) choose 1 Targeting Strategy (Behavioral/Product/Custom Audience & Lookalike) + Retargeting for $2,250. Want more? No problem) You will want to add $750/12,500 impressions for each add on (so for each Product and Targeting Strategy). Please see chart below for the math. If you choose Product Targeting you can have up to 3 sets of 3 products to choose if you are doing the $1,500 minimum. Mathis: # of ad types x # of strategies = total line items, x line item minimum of 12,500 imps = Total impressions needed. (Total Impressions/1000)*$60 CPM = Monthly Minimum. SOCIAL MIRROR ADS - minimum is 100,000 impressions ($1,500). That can be any combination of Behavioral, Al, Retargeting and or Keyword Targeting. You can have up to 3 total ads for the minimum, all with one social platform or one each for 3 different social platforms. Add $500 per additional social platform.