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STIFEL
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<br />i. Taxable Marketing and Distribution Capabilities
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<br />Stifel has one of the most potent distribution platforms in the municipal origination business. The "potency' of our
<br />capabilities is evidenced in our consistent ability to achieve the best pricing levels in the sale of California municipal bonds,
<br />which is the reason why so many public agencies select Stifel as their underwriter. For more detail on our experience and
<br />pricing performance, please refer to questions 3(i), 3(ii), 3(vi), and 4(i).
<br />Institutional Investors. Stifel has 222
<br />Stifel Distribution Channel
<br />institutional sales professionals: 22 municipal
<br />Municipal Securities Group
<br />bond specialists and 200 Fixed Income
<br />• 9M {.:,Ir.,,,{,.,w,;,,.,.,
<br />(taxable) specialists. Combined, Stifel
<br />' 22 M,uurl p:,I S:,Ir: Prnp'r
<br />provides the City with access to over 6,000
<br />- rn r,v,
<br />-
<br />large, medium and small institutions that
<br />- Newvorl,
<br />— San Francisco
<br />purchase municipal bonds.
<br />- Shona
<br />• 0 ML.nicipal Trader
<br />International Investor Coverage.
<br />• 3 Mt nicglal stnTegl cts
<br />Comprised of 20 institutional
<br />Rates Group
<br />pmfPssionals hosed In London,
<br />100 sales People
<br />Frankfurt, Paris, and Madrid. As noted
<br />• 3S Strategists
<br />in our Investor Targeting Strategy
<br />Corporate Credit
<br />• 1 k Cnr pOr.]TF Cr�dli tialc.
<br />section, we plan to broaden our
<br />investor outreach and complement
<br />Stifel Europe
<br />our 'Anchor' orders wish those from
<br />?r, it Snp,. PtoPlc
<br />municipalities, international
<br />f''ndon, Fr Dram, r„P„.... M.,drt'
<br />investors, among others. private client Group
<br />2,300 Ad,, ;,,,;
<br />Individual Retail Investors. Stlfel's retail sales ,300 Bit iun Assee;
<br />300- offices
<br />platform includes over 300 Private Client sales Stifcl Banks, Irt�st
<br />Investor Base
<br />Tier t Accounts
<br />iv iic pal Bonc n1umal Fm1G5
<br />• Asset ivanagers
<br />• Global bank . ng lns➢tuticns
<br />• US Insurance companies
<br />Opportunity Finds wirl Mun15tr3tegle'.
<br />SBp3L9T2 AcinLnt ManagBrS
<br />Middle Market Institutions
<br />Depository Institutions
<br />Crossover Buyers
<br />International
<br />Retail Investors
<br />• Hir. I Net Worth
<br />• Iam;ly Office
<br />• MOM 30u POP
<br />offices, from which approximately 2,300 sales
<br />executives manage $300 billion in assets. In Orange County alone, we have 43 sales executives in 3 offices- Presently, the
<br />firm manages 19,422 Orange County accounts with $4.2 billion in assets under management, of which 250 million is
<br />municipal product.
<br />Three California Rased Underwriters Working for the City. Stifel's capital markets team will be led by Ben Stern, from our
<br />Los Angeles desk, and Betsy Kiehn and Marcus Peters, both from our San Francisco desk. Betsy, Ben and Marcus have led
<br />all of the California underwritings that Stifel has brought to market since 201S. All together, they commit the firm's capital
<br />as senior manager on over 200 issues totaling more than $6 billion each year.
<br />Betsy Kiehn, Head of
<br />Municipal Capital Markets
<br />Francisco, CA 94104
<br />hn@stifel.cnm
<br />)364-2791
<br />Ben Stern,
<br />Mana¢ine Director
<br />Angeles, CA 90071
<br />443-S22S
<br />Marcus Peters,
<br />Vice President
<br />Francisco, CA 94104
<br />!ters@stifel.com
<br />-) 364-6842
<br />City Council
<br />23 — 209
<br />5/18/2021
<br />City of Saro.ta Anna I Proposal to Provide Underwriting Services Page 7
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