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portabie ice rinks
<br /> 807 Sprucelake Drive ICE-AMERICA
<br /> Harbor city,CA 90710 Production Price List
<br /> 323-776-9423 Event Production 1.13
<br /> PRODUCTIONPRICE LIST/
<br /> CATEGORY SUMMARY
<br /> Project No: Event Production Price List 1.13 Prepared By: SWW Product: Ice Rink Production
<br /> Title: Santa Ana Holiday Festival Date: Purpose: recreational ice rink installation
<br /> Production Dates: TBD Revised: 11/8
<br /> Location: Plaza of the Flags,Santa Ana,Orange County,CA Actual:
<br /> Open Dates: Dec 8,2021-Jan 2,2022
<br /> PRODUCTION DESCRIPTION: Production of holiday event and enhancements
<br /> Shipping&transportation,installation,management
<br /> Optional Production elements: marketing,decor/lighting,food&beverage,performances,market,activities
<br /> NOTES: Also included options:subcontractor/vendor management,maintenance
<br /> ASSUMPTIONS: Budget is based on: 4-week event
<br /> Not included in this budget:
<br /> tax,permits,electricity,water,toilets,trash,internet,on-site storage
<br /> EXPENSES:
<br /> Unit Price No.Term Total Price
<br />�1 Marketing&Promotions $ 106,860
<br /> Agency Fee(PR&Marketing $ 16,850 1 1.20 $ 20,220 provision of: PR Management,Marketing Management
<br /> includes all Agency PR&Advertising Scope Overview in attached proposal
<br /> Creative Support $ 95 160 1.20 $ 18,240 estimated creative support for all marketing/advertising
<br /> Social Media Agency Fees $ 5,000 1 1.20 $ 6,000 recommended social media agency scope as per proposal
<br /> Ad Buys $ 50,000 1 1.20 $ 60,000 recommended minimum ad buy budget
<br /> Photo Shoot 2,000 1 1.20 2,400 estimated photo/video shoot
<br /> Website to be determined
<br />�2 Sponsorship Sales $ 10,000
<br /> Sales Coordination&Execution 20% commission on gross sponsorship sales,hard costs billed to City
<br /> Guaranteed Retainer $ 10,000 1 1.00 $ 10,000 subtracted from 20%sales commissions
<br /> 3❑Food&Beverage $ 11,500
<br /> Seating&Tables $ 575 20 1 $ 11,500 estimated expense for picnic tables(20)for eating/drinking patrons
<br /> F&B Cleaning(Host) $ - host to provide cleaning of food&beverage area
<br />®Lighting,Decorations,Holiday Village $ 100,714 $ 106,996
<br /> Building materials $ 15,700 1 1.20 $ 18,840 plywood,etc.
<br /> Fabrication labor $ 12,100 1 1.20 $ 14,520 offsite fabrication labor
<br /> Installation labor $ 5,080 1 1.20 $ 6,096 installation labor
<br /> Strike $ 7,950 1 1.20 $ 9,540 strike labor&expenses
<br /> Mural $ 9,800 1 1.20 $ 11,760 outdoor vinyl mesh printed fence mural(6'x 250')w/graphic design
<br /> Christmas Tree $ 5,700 1 1.20 $ 6,840 15'Christmas tree and 4'stage
<br /> Flag pole lighting $ 7,700 1 1.20 $ 9,240 24 x flag poles wrapped w/LED lights,500'stringer lights between poles
<br /> Santa's Village lighting $ 6,980 1 1.20 $ 8,376 lighting wash&LED lights for village faces,and tree
<br /> Insurance $ 1,984 1 1.00 $ 1,984 additional insurance fees
<br /> Project Administration $ 16,500 1 1.20 $ 19,800 production labor,CAD drawings,contingency,design,production management
<br /> Olive Orchard Lighting $ 7,150 1 1.20 $ 8,580 olive grove overhead 500'festoon lights plus 24 tree trunk wrap lights
<br /> Additional Flag pole lighting $ 4,070 1 1.20 $ 4,884 addt'I 24 x flag poles wrapped w/LED lights
<br />�5 Performances&Appearances $ 6,720
<br /> contacts from city Local Performances $ - $ - includes sourcing,coordination,and management of local performances
<br /> Santa Appearances $ 50 8 1.20 $ 480 2 Santa appearances for 4/hrs each appearance
<br /> Skating Mascot $ 45 2 26 $ 2,340 14 x weekly appearances of skating characters
<br /> Mrs.Claus Appearances $ 50 3 26 $ 3,900 21 x weekly Storytime with Mrs.Claus appearances
<br /> Stage Sound/Lighting Equipment TBD $ - supplied by alternative vendor
<br />©Holiday Market 11,963
<br /> Event Vendors $ - $ - booked by Sonia
<br /> Tents $ 1,750 6 1 $ 10,500 tents&lighting for VIP,vendors,production
<br /> Railing/Barricade $ 16 18 5 $ 1,463 3'sections
<br />�7 Activities $ 20,250
<br /> Trackless Train $ 225 5 18 $ 20,250 trackless train operation estimate-5hrs/day x 18 days
<br />®Operations 59,286
<br /> Event Managers $ 2,250 2 5 $ 22,500 managers for performances,activities,market,and F&B
<br /> Activity staff $ 25 40 27 $ 27,000 variable estimated payroll(subject to change-not including snow days)
<br /> Operations liability insurance $ 0.75 2500 4 $ 7,500 estimate special event insurance to operate activities at$.75/participant
<br /> Waiver Translation $ 536.00 1 1 $ 536 translation of liability waiver into spanish,vietnamese
<br /> Other $ 1,750 1 1 1,750 container rental,etc.
<br /> 9❑Production,Installation,Training,Transportation,Security $ 57,300
<br /> Enhancements installation crew $ 3,250 2 2 $ 13,000 Support installation supervisors&labor(in/out)/warehouse
<br /> Production Management fee $ 24,900 1 1 $ 24,900 travel,legal&admin,production for install/removal/maintenance,forklift
<br /> Electrical rentals&fees $ 11,500 1 1 11,500 estimated electrical services and supplies
<br /> TBD-generator&distro rental package for event power(not ice rink)
<br /> Hotel for install crew/mgr $ 125 $ local-no load-in and load-out hotel
<br /> Fencing $ - $ to be determined or provided by host
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