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<br />e. Provide KPI reports at the end of each task monitoring success and opportunities <br /> <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and social <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br /> <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the <br />Santa Ana Project Manager signs the completion letter for each subtask noted below. <br /> <br />TASK 5-A: READY OC SOCIAL MEDIA & SEARCH ADVERTISING (AUGUST- <br />DECEMBER 2021) <br /> <br />Objective: Develop a comprehensive digital advertising strategy within the project budget to <br /> and micro-campaigns when relevant. The advertising <br />campaign will be primarily digital with concentration on social media channels and Google <br />search. <br /> <br />Task Description: media <br />channels, messaging, micro-campaigns, and objectives. <br />a. Boost social media timeline content <br />b. Develop social media advertisements <br />c. Develop advertisements for Google (display, search, and YouTube) <br /> <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a digital advertising budget with funds allocated to search and social media <br />advertising. <br />b. Itemize digital media advertising funding to micro-campaign messaging <br />c. Deliver budget to Santa Ana Project manager for approval <br />d. Execute routine advertising programming and monitor results <br />e. Provide KPI reports at the end of each task monitoring success and opportunities <br /> <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and social <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br /> <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be at the end of December 2021. <br /> <br />TASK 5-B: READY OC SOCIAL MEDIA & SEARCH ADVERTISING (JAN-MARCH <br />2022) <br /> <br /> 32 <br /> <br />