Laserfiche WebLink
EXIIIBIT A <br />FY21 READYOC STATEMENT OF WORK <br />General Information: <br />The following Statement of Work (SOW) defines the principal activities and responsibilities of <br />all parties for public outreach services to support the ReadyOC (ROC) Emergency Preparedness <br />Campaign. This scope of work shall stand as an agreement between the City of Santa Ana (here- <br />in -after Santa Ana) and Communications LAB (here -in -after Comm LAB) for the contracted <br />period. <br />Comm LAB will supply the following services: <br />Marketing: <br />Brand Management <br />Collateral (kids books, brochures) <br />Ready Fox OC Redo (new mascot) <br />Digital Communications <br />Advertising: <br />Media: <br />Website <br />• Site content updating <br />• Site optimization <br />• Site maintenance <br />Newsletter Database Development <br />Social Media <br />a. Content Development <br />b. Graphic Design <br />App Management <br />Updating and maintenance <br />Text Message Strategy <br />Develop Partnership with Alert OC <br />Social/Search ads <br />Paid Advertising <br />Broadcast news promotions <br />Media/corporate promotions <br />Publicity Service Announcements (PSA) <br />Media Training <br />Public Information Support (ROC) <br />go <br />