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TASK 2: DIGITAL COMMUNICATIONS <br />Objective: Create a digital communications outreach platform to support Ready OC's overall <br />communications strategy. This communications platform will mainly consist of a newsletter <br />distribution system and database retention effort. <br />Task Description: <br />Through various digital outreach tactics, we will work to build an internal database for email <br />distribution. These monthly newsletters will support the following: <br />a. Micro -campaigns: promotion of various sub -campaigns in relation to our pre - <br />approved micro -campaigns (i.e. emergency kits, college earthquake preparedness, <br />etc.) <br />b. Ready OC messaging: promotion of general Ready OC information, tools, resources, <br />etc. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a newsletter system in combination with a database collection initiative <br />b. Routinely distribute information newsletter to database <br />e. Provide KPI report to Santa Ana Project to show progress <br />Santa Ana shall: <br />a. Review, edit and approve newsletter drafts for distribution <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the <br />Santa Ana Project Manager signs the completion letter for each subtask noted below. <br />TASK 2-A: NEWSLETTER DATABASE COLLECTION STRATEGY <br />Objective: Establish a robust database of stakeholders to distribute newsletters, updates and <br />relevant information. <br />Task Description: Develop a mechanism to collect contact information from Orange County <br />stakeholders interested in receiving news from ROC. The collector will include: <br />a. Email address <br />b. City of residence <br />c. Zip Code <br />e. Opt -in consent statement <br />Responsibilities: <br />Comm LAB shall: <br />a. Add an email collector to the ROC website where stakeholders can register to receive <br />ROC newsletters and updates. Maintain and update the newsletter database accordingly. <br />b. Create a newsletter design with routine topics to be included <br />c. Present draft newsletter to the Santa Ana PD project manager for approval. <br />24 <br />