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Santa Ana shall: <br />a. Provide feedback and input for social media calendar <br />b. Attend 6-week social media calendar meetings when needed <br />c. Provide any time -sensitive social media messaging to staff when appropriate <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the <br />Santa Ana Project Manager signs the completion letter for each subtask noted below. <br />TASK 4-A: READY OC SOCIAL MEDIA CONTENT <br />DEVELOPMENT/MANAGEMENT (AUGUST-DECEMBER 2021) <br />Objective: Develop consistent social media content based on messaging strategies for Ready OC <br />objectives and micro -campaigns. The content will be focused on increasing users' post <br />engagements and website traffic. <br />Task Description: Develop contemporary and engaging social media content in various formats <br />including graphics, memes, surveys, video, gifs, etc. This content will be used for both the ROC <br />social media timeline calendar, as well as social media advertising. <br />a. Develop Social Media Calendar <br />b. Post time -sensitive information on social media channels <br />c. Keep Social Media Channels Updated <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa Ana <br />Project Manager approval <br />b. The calendar will include: social media platforms, date of publication, copy for social <br />media post, graphic, finks, hashtags <br />c. Schedule 6-week social media calendar meetings to review social media calendar <br />when needed <br />d. Implement any updates and/or edits to the social media calendar <br />e. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />f. Provide 6-week social media KPI reports on post engagement, traffic and trends. <br />Santa Ana shall: <br />a. Provide feedback acid input for social media calendar <br />b. Attend 6-week social media calendar meetings when needed <br />C. Provide any time -sensitive social media messaging to staff when appropriate <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be at the end of December 2021. <br />Q <br />