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Objective: Develop a comprehensive digital advertising strategy within the project budget to <br />promote Ready OC's overall objectives and micro -campaigns when relevant. The advertising <br />campaign will be primarily digital with concentration on social media channels and Google <br />search. <br />Task Description: Create a digital advertising strategy and budget to boost ROC's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content <br />b. Develop social media advertisements <br />c. Develop advertisements for Google (display, search, and YouTube) <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a digital advertising budget with funds allocated to search and social media <br />advertising. <br />b. Itemize digital media advertising funding to micro -campaign messaging <br />c. Deliver budget to Santa Ana Project manager for approval <br />d. Execute routine advertising programming and monitor results <br />e. Provide KPI reports at the end of each task monitoring success and opportunities <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and social <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task <br />description above and when the Santa Ana Project Manager signs the task completion letter. <br />Planned completion and invoicing will be at the end of March 2022. <br />TASK 5-C: READY OC SOCIAL MEDIA & SEARCH ADVERTISING (APRIL-JUNE, <br />20221 <br />Objective: Develop a comprehensive digital advertising strategy within the project budget to <br />promote Ready OC's overall objectives and micro -campaigns when relevant. The advertising <br />campaign will be primarily digital with concentration on social media channels and Google <br />search. <br />Task Description: Create a digital advertising strategy and budget to boost ROC's social media <br />channels, messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content <br />b. Develop social media advertisements <br />C. Develop advertisements for Google (display, search, and YouTube) <br />Responsibilities: <br />Comm LAB shall: <br />33 <br />