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This task will be implemented throughout the performance period and when the Santa Ana <br />Project Manager signs the task completion letter. Completion is planned to occur by November <br />2021. <br />TASK 12 B• CORPORATE ADVISORY COUNCIL PARTNERING (WINTER/SPRING <br />2021) <br />Obj ective: <br />Continue managing the current CAC group with emphasis on enhancing participation benefits <br />and expanding successes in leveraging CAC resources, connections and contributions to the <br />overall ROC initiative during the year. <br />Task Description: <br />Continue momentum to expand the success of the council to help provide opportunities, <br />extensions, and ongoing support for ROC. Activities include: <br />a. CAC Designated Ambassador— continue to leverage and refine the designated CAC <br />ambassadors to facilitate and deepen relationship efforts. <br />b. One -on -One Outreach Tour — continue successful strategy to outreach to CAC members <br />to generate customized opportunities for promotional investment and support of the ROC <br />campaign. <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop and implement the program with approval from the Santa Ana Project Manager <br />in alignment with the ROC Steering Committee <br />Santa Ana shall: <br />a. Approve the program and promotional efforts <br />Completion Criteria: <br />This task will be implemented throughout the performance period and when the Santa Ana <br />Project Manager signs the task completion letter. Completion is planned to occur by May 2022. <br />TASK 13: WEBSITE & MOBILE MAINTENANCE <br />Objective: <br />Update, manage, host and maintain the ReadyOC.org website and provide recommendations for <br />updates to improve the user experience and functionality. <br />Task Description: <br />See sub -tasks for specifics. <br />Responsibilities: <br />See sub -tasks for specifics. <br />48 <br />