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FY21 Milestone Payment Schedule <br />Milestone <br />' <br />Payment <br />Date <br />TASK 1 <br />READYOC 2021/22 MARKETING ROADMAP <br />Task 1-A <br />Brand & Digital Marketing Audit <br />$1,000.00 <br />August 2021 <br />TASK 2 <br />DIGITAL COMMUNICATIONS <br />Task 2-A <br />- Newsletter Database Collection Strategy <br />$1,000.00 <br />Sep 2021 <br />Task 2-13 <br />- Newsletter Distribution <br />$1,000.00 <br />Feb 2022 <br />TASK 3 <br />eady OC WEBSITE RE -FRESH <br />Task 3-A <br />Ready OC Website Audit &Timeline for <br />$1,000.00 <br />August 2021 <br />Transition <br />Task 3-13 <br />- Ready OC Website Site Map & Frames <br />$2,000.00 <br />Oct 2021 <br />Task 3-C <br />- Ready OC Website Content Development <br />$2,000.00 <br />Dec 2021 <br />Task 3-D <br />- Ready OC Website Design & Development <br />$4,000.00 <br />Feb 2022 <br />TASK 4 <br />SOCIAL MEDIA OUTREACH <br />Task 4-A <br />- ReadyOC Social Media Content Development <br />$6,500.00 <br />Dec 2021 <br />& Management (August -December 2021) <br />Task 4-13 <br />- ReadyOC Social Media Content Development <br />$5,500.00 <br />March 2022 <br />& Management Jan -March 2022) <br />Task 4-C <br />- ReadyOC Social Media Content Development <br />$5,000.00 <br />June 2022 <br />& Management (Apr 2022-June 2022) <br />TASK 5 <br />ADVERTISING <br />Task 5-A <br />- ReadyOC Social Media/Search Advertising <br />$5,000.00 <br />Dee 2021 <br />(August -December 2021 <br />Task 5-13 <br />- ReadyOC Social Media/Search Advertising <br />$4,000.00 <br />March 2022 <br />Jan 2021 -March 2022) <br />Task 5-C <br />- ReadyOC Social Media/Search Advertising <br />$3,000.00 <br />June 2022 <br />(Apr 2022-June 2022) <br />MICRO CAMPAIGN: EARTHQUAKE FOR <br />TASK 6 <br />COLLEGE STUDENTS <br />Task 6-A <br />- Develop Messaging & Outreach Strategy <br />$1,000.00 <br />Sept 2021 <br />Task 6-13 <br />- Develop Campaign Timeline <br />$1,000.00 <br />October <br />October2021 <br />Task 6-C <br />- Identify Potential Partners <br />$1,000.00 <br />November <br />2021 <br />MICRO CAMPAIGN: EVACUATION TEXT <br />TASK 7 <br />ALERTS <br />Task 7-A <br />- Develop Messaging & Outreach Strategy <br />$1,000.00 <br />Sept 2021 <br />Task 7-13 <br />- Develop Campaign Timeline <br />$1,000.00 <br />October <br />2021 <br />Task 7-C <br />- Identify Potential Partners <br />$1,000.00 <br />November <br />2021 <br />TASK 8 <br />MICRO CAMPAIGN: EMERGENCY KITS <br />Task 8-A <br />- Develo Messaging &Outreach Strategy <br />$1,000.00 <br />Sept 2021 <br />Task 8-13 <br />- Develop Campaign Timeline <br />$1,000.00 <br />October <br />2021 <br />52 <br />