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EXHIBIT B <br />If You See Something Say Something (S4) — OC Initiative <br />FY21 S4 STATEMENT OF WORK <br />General Infornation: <br />The following Statement of Work (SOW) defines the principal activities and responsibilities of all <br />parties for public outreach services to support the See Something Say Something (S4) Emergency <br />Preparedness Campaign. This scope of work shall stand as an agreement between the City of Santa Ana <br />(here -in -after Santa Ana) and Conummications LAB (here -in -after Comm LAB) for the contracted <br />period. <br />Cormn LAB will supply the following services: <br />Marketing: <br />Brand Management <br />Collateral (kids books, brochures) <br />Digital Communications <br />Advertising: <br />Media: <br />Website <br />• Site content updating <br />• Site optimization <br />• Site maintenance <br />Newsletter Database Development <br />Social Media <br />C. Content Development <br />d. Graphic Design <br />Text Message Strategy <br />Social/Search ads <br />Paid Advertising <br />Broadcast news promotions <br />Media/corporate promotions <br />Publicity Service Announcements (PSA) <br />Media Training <br />Public Information Support (S4) <br />Outreach -Education -Partnerships: <br />Local Stakeholder Outreach <br />Elected Officials Outreach <br />Partner Outreach <br />Citizen and faith -based outreach <br />Project Management <br />54 <br />