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TASK 1-A: BRANDING AND DIGITAL MARKETING AUDIT <br />Objective: Conduct an exhaustive audit of S4's current branding and digital marketing to ensure <br />consistency in visual and written messaging and to understand S4's current online presence. The audit <br />will include findings and recommendations to improve S4's reach and safeguard the integrity of this <br />campaign. <br />Task Description: Collect, review and evaluate S4's current branding and digital marketing materials. <br />Audit will consider the appropriate use of tools and materials for the targeted audiences, image and <br />visual consistency and identify recommendations to enhance S4's marketing. <br />Responsibilities: <br />Comm LAB shall: <br />a. Collect, review and evaluate branding and digital marketing materials. <br />b. Present audit findings and key recommendations to Santa Ana Project Manager. <br />Santa Ana shall <br />a. Review audit and approve execution of key recommendations. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of August 2021. <br />TASK 2: DIGITAL COMMUNICATIONS <br />Objective: Create a digital communications outreach platform to support S4's overall communications <br />strategy. This communications platfonn will mainly consist of a newsletter distribution system and <br />database retention effort. <br />Task Description: Through various digital outreach tactics, we will work to build an internal database <br />for email distribution. These monthly newsletters will support the following: <br />a. Micro -campaigns: promotion of various sub -campaigns in relation to our pre -approved micro - <br />campaigns (eyber security, school reporters and video game security) <br />b. S4 messaging: promotion of general S4 information, tools, resources, etc. <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a newsletter system in combination with a database collection initiative <br />b. Routinely distribute information newsletter to database <br />c. Provide KPI report to Santa Ana Project to show progress <br />Santa Ana shall: <br />a. Review, edit and approve newsletter drafts for distribution <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of August 2021. <br />57 <br />