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b. The calendar will include: social media platforms, date of publication, copy for social media <br />post, graphic, links, hashtags <br />c. Schedule 6-week social media calendar meetings to review social media calendar when needed <br />d. Implement any updates and/or edits to the social media calendar <br />e. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />f. Provide 6-week social media KPI reports on post engagement, traffic and trends. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of June 2022. <br />TASK 5: READY OC SOCIAL MEDIA & SEARCH ADVERTISING <br />Objective: Develop a comprehensive digital advertising strategy within the project budget to promote <br />Ready OC's overall objectives and micro -campaigns when relevant. The advertising campaign will be <br />primarily digital with concentration on social media channels and Google search. <br />Task Description: Create a digital advertising strategy and budget to boost S4's social media channels, <br />messaging, micro -campaigns, and objectives. <br />a. Boost social media timeline content <br />b. Develop social media advertisements <br />c. Develop advertisements for Google (display, search, and YouTube) <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a digital advertising budget with funds allocated to search and social media advertising. <br />b. Itemize digital media advertising funding to micro -campaign messaging <br />e. Deliver budget to Santa Ana Project manager for approval <br />d. Execute routine advertising programming and monitor results <br />e. Provide KPI reports at the end of each task monitoring success and opportunities <br />Santa Ana shall: <br />a. Provide feedback and approval on digital advertising budget on search and social <br />b. Review KPI report at the end of each subsequent digital marketing task order. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the Santa <br />Ana Project Manager signs the completion letter for each subtask noted below. <br />TASI{ 5 A• S4 SOCIAL MEDIA & SEARCH ADVERTISING (AUGUST-JANUARY 2022) <br />Develop a comprehensive digital advertising strategy within the project budget to promote S4's overall <br />objectives and micro -campaigns when relevant. The advertising campaign will be primarily digital with <br />concentration on social media channels and Google search. <br />Task Description: Create a digital advertising strategy and budget to boost S4's social media channels, <br />messaging; micro -campaigns, and objectives. <br />a. Boost social media timeline content <br />b. Develop social media advertisements <br />64 <br />