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This task is considered complete upon completion of administrative deliverables and when the Santa <br />Ana Project Manager signs the completion letter for each subtask noted below. <br />TASK 7-A: MICRO CAMPAIGN: SCHOOL REPORTERS: DEVELOP MESSAGING & <br />OUTREACHSTRATEGY <br />Objective: Develop an effective messaging and outreach strategy to educate students on the importance <br />of capturing and reporting suspicious behavior exhibited online, especially on social media platforms <br />(SnapChat, Instagram, TikTok, YouTube, Twitter etc.) <br />Task Description: Research, identify and craft messaging and outreach strategy to garner student trust <br />and encourage reporting. This task includes: <br />a. Mapping out effective messaging and calls to action <br />b. Identifying outreach channels with high -traffic in the selected demographic. <br />c, Setting messaging frequency <br />d. Identifying partnerships <br />Responsibilities: <br />Conan LAB shall: <br />a. Create a strategy to appeal to the selected demographic. <br />b. Present strategy to and seek approval approval of Santa Ana Project Manager <br />c. Begin to execute strategy in accordance with the approved plan. <br />d. Provide messagings options and taglines for marketing/advertising <br />Santa Ana shall: <br />a. Approve messaging and outreach strategy for execution. <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of September 2021. <br />TASK 7-13: MICRO CAMPAIGN: SCHOOL REPORTERS: DEVELOP CAMPAIGN <br />TIMELINE <br />Objective: Establish a campaign timeline that delivers high impact and reach among targeted <br />demographic (students in grades 6-12 and college campuses). <br />Task Description: Create, establish and implement a timeline to promote campaign specifically <br />reporting system(s) during the micro campaign period. This task includes: <br />a. Developing a draft calendar with respective outreach activities for Santa Ana Project Manager <br />approval <br />Responsibilities: <br />Comm LAB shall: <br />a. Create a timeline. <br />b. Present timeline to and seek approval -approval of Santa Ana Project Manager <br />c. Execute activities in accordance with the approved timeline. <br />69 <br />