Laserfiche WebLink
b. Video PSA —leverage existing :30-second video PSA and focus on efforts to expand exposure of <br />S4 via additional placements within the OC community via the S4 website, YouTube channel, <br />city websites, local public access stations, selected regional theatre venues, etc. <br />Responsibilities: <br />Comm LAB shall: <br />a. Plan, develop and produce the video with approval from the Santa Ana Project Manager <br />b. Execute distribution in accordance with approved. plans <br />Santa Ana shall: <br />a. Approve initiative concepts, production and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and when the Santa <br />Ana Project Manager signs the completion letter for each subtask noted below. <br />TASI{ 9-A: EARNED MEDIA OUTREACH: IDENTIFY & EXECUTE EARNED MEDIA <br />OPPORTUNITIES (FALL 2021) <br />Objective: Develop and implement media promotions and concentrated publicity outreach to local print, <br />online, broadcast and/or theater/cinema outlets to promote S4 programming elements, initiatives and the <br />calendar of activities. <br />Task Description: <br />Develop and implement media promotions including, but not limited to advertising and/or online <br />promotions, video PSA creation and media outreach to local outlets to direct OC residents to commit to <br />preparedness steps. Task includes ongoing measurement and tracking of promotional elements. <br />Responsibilities: <br />Comm LAB shall: <br />a. Plan, develop and produce the video with approval from the Santa Ana Project Manager <br />b. Execute distribution in accordance with approved plans <br />Santa Ana shall: <br />a. Approve initiative concepts, production and distribution plan <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the task description <br />above and when the Santa Ana Project Manager signs the task completion letter. Planned completion <br />and invoicing will be at the end of December 2021. 1 <br />TASK 9-13: EARNED MEDIA OUTREACH: IDENTIFY & EXECUTE EARNED MEDIA <br />OPPORTUNITIES (WINTER 2021/SPRING 2022) <br />Objective: Develop and implement media promotions and concentrated publicity outreach to local print, <br />online, broadcast and/or theater/cinema outlets to promote S4 programming elements, initiatives and the <br />calendar of activities. <br />Task Description: <br />73 <br />