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FY21 S4 Milestone Payment Schedule <br />Milestone <br />Task Name <br />Milestone <br />Planned <br />Payment <br />Completion <br />Date <br />TASK 1 <br />S4 2021/22 MARKETING ROADMAP <br />Task 1-A <br />Brand & Digital Marketing Audit <br />$2,000.00 <br />August <br />2021 <br />TASK 2 <br />DIGITAL COMMUNICATIONS <br />Task 2-A <br />- Newsletter Database Collection Strategy <br />$1,000.00 <br />Oct 2021 <br />Task 2-13 <br />- Newsletter Distribution <br />$1,000.00 <br />Feb 2022 <br />TASK 3 <br />S4 WEBSITE RE -FRESH <br />Task 3-A <br />S4 Website Audit & Timeline for <br />$1,000.00 <br />August <br />Transition <br />2021 <br />Task 3-13 <br />- S4 Website Site Map & Frames <br />$2,000.00 <br />Oct 2021 <br />Task 3-C <br />- S4 Website Content Development <br />$2,000.00 <br />Dec 2021 <br />Task 3-D <br />- S4 Website Design & Development <br />$4,000.00 <br />Feb 2022 <br />TASK 4 <br />SOCIAL MEDIA OUTREACH <br />Task 4-A <br />- S4 Social Media Content Development <br />$5,500.00 <br />Jan 2022 <br />(August -January 2022) <br />Task 4-B <br />- S4 Social Media Content Development <br />$5,500.00 <br />March 2022 <br />Jan -March 2022 <br />Task 4-C <br />- S4 Social Media Content Development <br />$5,000.00 <br />June 2022 <br />(Apr 2022-June 2022) <br />TASK 5 <br />ADVERTISING <br />Task 5-A <br />- S4 Social Media/Search Advertising <br />$5,000.00 <br />Jan 2022 <br />(August -January 2022) <br />Task 5-13 <br />- S4 Social Media/Search Advertising (Jan <br />$4,000.00 <br />March 2022 <br />2021 -March 2022) <br />Task 5-C <br />- S4 Social Media/Search Advertising (Apr <br />$3,000.00 <br />June 2022 <br />2022-June 2022) <br />TASK 6 <br />MICRO CAMPAIGN: CYBER SECURITY <br />Task 6-A <br />- Develop Messaging & Outreach Strategy <br />$1,000.00 <br />Sept 2021 <br />Task 6-13 <br />Develop Campaign Timeline <br />$1,000.00 <br />October <br />2021 <br />Task6-C <br />Identify Potential Partners <br />$1,000.00 <br />November <br />2021 <br />MICRO CAMPAIGN: SCHOOL <br />TASK 7 <br />REPORTERS <br />Task 7-A <br />- Develop Messaging & Outreach Strategy <br />$1,000.00 <br />Set 2021 <br />Task 7-13 <br />- Develop Campaign Timeline <br />$1,000.00 <br />October <br />2021 <br />Task 7-C <br />- Identify Potential Partners <br />$1,000.00 <br />November <br />2021 <br />82 <br />