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SOUTH MAIN STREET <br />PURPOSE AND INTENT . Envisioned character <br />The images above are illustrative, intended <br />The South Main Street Focus Area to convey the desired design and character <br />of new development, improvements to <br />th <br />introduces the opportunity for greater the public realm, and general atmosphere <br />flexibility and a more dynamic mix of land envisioned for the focus area: <br />uses and urban design along the properties 1. Enhancements to the existing <br />commercial and industrial areas, such <br />fronting Main Street. The intent is to <br />as wall murals, are encouraged. <br />transition an auto -dominated corridor into 2. New development at key intersections <br />a transit- and pedestrian -friendly corridor will activate and engage the public <br />realm. <br />through infill development while respecting 3. The Urban Neighborhood designation <br />the historic past of South Main Street along Main Street allows for medium <br />and maintaining compatibility with the density townhomes in midblock <br />locations that face the sidewalk and <br />surrounding lower density neighborhoods. improve walking conditions along Main <br />Street. <br />to rka.. CITY OF SANTA ANA GENERAL PLAN <br />