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55 FREEWAY AND DYER ROAD OBJECTIVES <br />� Envisioned Character <br />The images above are illustrative, intended <br />» <br />Provide housing opportunities at an urban <br />to describe the envisioned characterof new <br />development envisioned for the focus area: <br />level of intensity at the city's edge <br />3. New development will bewell designed <br />and create a people -oriented district <br />» <br />Enhance opportunities for large, <br />with landscaping, lighting, street <br />furniture, wayfinding, and other <br />multistory office and industrial space <br />elements of a lively mixed -used district. <br />4. Office buildings up to 10 stories may <br />» <br />Attract economic activity into the city <br />be developed on the outskirts of the <br />from surrounding communities <br />focus area in the Industrial/Flex land <br />use district, protecting the existing <br />» <br />Protect industrial and office employment base <br />employment base and creating <br />opportunities for new corporate offices. <br />S. Existing hotel uses will be maintained. <br />» <br />Maintain hotel and commercial uses <br />CITY OF SANTA ANA GENERAL PLAN �i tt .�..•• <br />