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POLICY EP-2.1 <br />HIGH -GROWTH BUSINESSES <br />Promote economic development opportunities in high - <br />growth business clusters that match the changing skillset <br />of the city's resident population. <br />Eq S <br />POLICY EP-2.2 <br />DELIBERATE INVESTMENT <br />Pursue business attraction and retention prospects in <br />sectors which broaden and strengthen the local economy. <br />Eq L <br />POLICY EP-2.3 <br />COMPLEMENTARY BUSINESSES <br />Encourage the development of mutually beneficial and <br />complementary business clusters within the community. <br />EgISII <br />POLICY EP-2.4 <br />COMMUNITY -LED ECONOMIC DEVELOPMENT <br />Support community -based economic development <br />initiatives, such as buy -local campaign, marketing <br />strategies, and worker cooperatives. <br />Eq S Ed <br />POLICY EP-2.S <br />SUFFICIENT INDUSTRIAL LAND <br />Ensure sufficient availability of industrial zoned properties <br />and businesses that provide employment opportunities <br />for the city's resident population. <br />Eqj S <br />POLICY EP-2.6 <br />SMALL BUSINESS ASSISTANCE <br />Support and encourage small business development, <br />incubators, and microenterprises through start-up <br />assistance and identification of fiscal resources for <br />entrepreneurship. <br />Ecl FSJEd' <br />POLICY EP-2.7 <br />INFRASTRUCTURE AS AN AMENITY <br />Provide state-of-the-art infrastructure systems with <br />sufficient capacity to attract emerging businesses, <br />encourage efficient public service delivery, and foster a <br />sustainable community. <br />CIS <br />POLICY EP-2.8 <br />EMERGING BUSINESSES <br />Pursue and grow emerging business and industry that <br />further fiscal and environmental sustainability of the <br />community. <br />POLICY EP-2.9 <br />ENERGY CONSERVATION <br />Collaborate with utility providers and regional partners <br />to encourage business and industry to improve <br />performance in energy efficiency, water conservation, <br />and waste reduction. <br />CITY OF SANTA ANA GENERAL PLAN �� i� ,�,,•• <br />