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that thoughtful design can respond to needs and provide multiple benefits for all those who share the sidewalks in the City of Santa Ana. Design should be scalable considering site - specific space constraints and varying levels of transit ridership. The installation of any device by Company without City's prior approval is forbidden. b. The Company shall conform to and abide by all City and Orange County ordinances, OCTA bus stop standards (including the (2004) Bus Stop Safety and Design Guidelines) and all applicable state and federal laws (including the requirements in the (2007) Caltrans's Bus Rapid Transit Handbook -for Partners). Where permits and/or licenses are required, it is the responsibility of the Company to first obtain them from the regulatory agency having jurisdiction. c. The Company shall permanently affix in a conspicuous area on each shelter and/or bench an owner identification tag which includes the Company's business name and 24-hour service telephone number. d. The Company shall conform to and abide by all applicable City regulations. e. Company shall employ or subcontract, for services, adequate personnel to competently and timely meet all agreed on obligations. If the City determines, at any time that the conduct of an employee or representative of the Company or an authorized and approved subcontractor of the Company, while in performance of its obligations, in the reasonable belief of the City, detrimental to the interest of the City or the public, the City shall give written notice thereof to the Company. Following the City's written notice therefor, the Company shall take all reasonable actions necessary to correct such conduct and prevent it from occurring in the future including, but not limited to terminating such employee's work assignment within the City of Santa Ana. Advertising Standards a. Bus shelter advertising shall be limited to one two-sided, back-to-back, backlit ad panel per shelter. Alternative advertising panel designs as required on a site by -site basis will require prior approval by the City. Any proposed advertising to be located on the shelter ad panels shall not: 1. Display the words "STOP", "DRIVE-IN", "DANGER", or any other word, phrase, symbol or character which may interfere with, mislead, confuse, or direct vehicular traffic. 2. Be comprised of rotating, revolving, or flashing lighting devises. 3. Promotes material which the City in its sole discretion deems offensive to community standards of good taste. 4. Promotes alcohol, cannabis and/or tobacco products of any kind within 1,000 feet of any school. 5. Contains "off -site business identification signs" or "political endorsements." For the purpose of this Agreement, "off -site identification signs" are defined as ad panels that give specific direction to an advertiser's place of business other than the site's address. b. Company shall not accept ads or run ads in the Advertising Inventory with content that is deemed unacceptable by the City in accordance with Exhibit D. The Parties will agree to an ad approval Page 16 of 27