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portable ice rinKs <br />ICE-AMERICA <br />VI. Strategic Marketing <br />Marketing Plan: <br />The available Ice -America Marketing Plan describes in detail the marketing strategy, <br />research, components, deliverables, and budget requirements we recommend for a <br />successful holiday ice rink event. The strategy involves Advertisement Creation and <br />Schedule, Media Sponsor Partners, Public Relations & Social Media, Program <br />Schedule, Sponsorship, and Group Sales & Community Outreach. <br />In addition to ads in local publications and social media, it is especially important to <br />identify and solicit Media Sponsor Partners, develop a strong Program Schedule <br />with interesting themes, identify and solicit Corporate Sponsors, and to initiate <br />Group Sales and Community Outreach efforts to local groups, schools, clubs, and <br />organizations. <br />Marketing Schedule: <br />For sponsorship sales, it is helpful to start six to twelve months before the event. <br />Advertising plans should be in place by September 1st with activity commencing no <br />later than November 1st. <br />Event Goals: <br />Our suggested Attendance goal for the first season is 14,000 skaters. This will <br />require a strong marketing and advertising program and exposure from Media <br />Sponsor Partners and others. <br />Publicity benefits include increased positive exposure for Santa Ana, through news <br />stories and media. <br />Statistics will be compiled from all ticket sales and tickets used (give-aways & <br />donations) through our POS and waiver software systems and general accounting <br />methods. All tickets will be numbered and accounted for internally. Reports will be <br />generated and shared with the City of Santa Ana. <br />VIII. City of Santa Ana Requirements <br />Financial: <br />Budget <br />The Ice -America event budget for the proposal is included below. The actual scope <br />of work to be determined through discussions. <br />807 Sprucelake Drive, Harbor City, CA 90710 11 <br />Tel: 323-776-9423 <br />swilliams @ice-america. com <br />City Council — 23 9/7/2021 <br />