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URBAN DESIGN ELEMENT <br />SANTA ANA GENERAL PLAN <br />Purpose <br />Establishes the long-range vision for the physical development, visual <br />qualities, and sensory experience of the City to orchestrate a safe, functional <br />and aesthetically pleasing urban environment. <br />Focus <br />• Maintain and strengthen distinct visual quality and sense of place <br />• Identify key components that define the visual form and provide framework for continued <br />evolution <br />• Enhance streetscape, greenscape, and urban forest <br />• Promote sustainable and innovative design practices <br />0 Ensure new development is compatible and relates to existing context <br />N"" All <br />