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Orozco, Norma <br /> From: Rodriguez, Yaneth <ylr@med.usc.edu> <br /> Sent: Tuesday, March 01, 2022 11:15 AM <br /> To: eComment; Sarmiento, Vicente; Mendoza, Nelida; Bacerra, Phil; Penaloza, David; <br /> Lopez, Jorge (SAPD); Penaloza, David; Phan, Thai; Hernandez, Johnathan <br /> Cc: Lourdes Baez Conde;Jessica L. Barrington-Trimis; Yaneth Rodriguez (ylr@usc.edu) <br /> Subject: Agenda item #27 (Info & Education) Ordinance Options Prohibiting the Sale of <br /> Flavored Tobacco Product <br /> Attachments: USC Flavor and E-cigarette_Info Sheet_05.22.19 (PDF).pdf, Tobacco Retail Licensing <br /> and Youth Product Use.pdf, Measurement and predictive value of susceptibility to <br /> cigarettes ecigarettes cigars and hookah among adolescents.pdf; Examining Hookah <br /> as an Introduction to Nicotine Products among College Students.pdf <br /> Importance: High <br /> Dear Mayor and City Council Members of the City of Santa Ana, <br /> In your consideration of agenda item#27 "Ordinance Options Prohibiting the Sale of Flavored Tobacco Product" on <br /> tonight's agenda, attached is an information sheet which contains research findings from the University of Southern <br /> California's Tobacco Center of Regulatory Science (USC TCORS). <br /> A main research point I would like to highlight is that a strong comprehensive ordinance to regulate e-cigarettes, <br /> flavored,and menthol tobacco products has tremendous potential to substantially reduce youth-use of tobacco <br /> products including e-cigarettes. A Southern California research study showed that a strong tobacco retail license to <br /> prevent sales to minors was associated with lower rates of youth and adult initiation of combustible and e-cigarette <br /> use. A comprehensive ordinance restricting the sale of flavored tobacco products would include traditional combustible <br /> menthol cigarettes and cigars, as well as chewing tobacco and hookah. <br /> I have also attached to this email additional information for your consideration regarding hookah. For each of the data <br /> points below, I have included a copy of the PDF article. <br /> • Hispanic/Latinx adolescents are more susceptible to hookah and 44% more likely reported current hookah use. <br /> • One out of four college nicotine users started with hookah. <br /> We hope that this research can educate and inform your decisions. Please let me know if you have any questions our <br /> team may be able to answer. <br /> Thank you, <br /> Yaneth Rodriguez <br /> Yaneth L. Rodriguez, MPH <br /> Center for Health Equity in the Americas <br /> Department of Population and Public Health Sciences <br /> Keck School of Medicine of USC <br /> University of Southern California <br /> 2001 N. Soto St. <br /> Office 302N; MC 9239 <br /> Los Angeles, CA 90032 <br /> 1 <br />