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On behalf of our organizations, we are writing to express our strong support of a <br /> comprehensive policy to end the sale of menthol and all other flavored tobacco products in <br /> Santa Ana, without exemption. Ending the sale of these products will help protect youth and <br /> communities of color from these addictive and deadly products. <br /> We are in the midst of a youth tobacco-use epidemic, in which tobacco companies are luring <br /> kids into a lifetime of nicotine addiction through the sale and targeted marketing of candy- <br /> flavored tobacco products. Tobacco companies knowingly hide dangerous and addictive <br /> nicotine—a chemical we know harms brain development— behind candy flavors gummy bear, <br /> blue raz, fruity pebbles, and minty menthol in order to hook kids on tobacco. These products <br /> often mimic popular candies, drinks, or snacks in both packaging and flavor, making them <br /> particularly appealing to youth.Today, more than 2 million middle and high school students use <br /> e-cigarettes nationally, and 70 percent of youth e-cigarette users say they use them "because <br /> they come in flavors I like." <br /> Youth are not the only targets of Big Tobacco's deceptive marketing campaigns. For decades, <br /> the tobacco industry has targeted the African American community, hooking generations of <br /> African Americans on minty menthol cigarettes and profiting off addiction, disease, and death. <br /> Today, 85 percent of African Americans who smoke use minty menthols, smoking them at <br /> higher rates than other demographics while quitting smoking at lower rates. African Americans <br /> die at higher rates than other groups from tobacco-related diseases such as cancer, heart <br /> disease, and stroke. Lung cancer kills more African Americans than any other type of cancer. <br /> In Santa Ana, we know that flavors, including menthol, are hooking youth on tobacco. <br /> Legislation was recently enacted to prevent online sales to those under 21, but that is just one <br /> piece of the puzzle as online sales represent only a fraction of the ways flavored tobacco <br /> products reach youth. The vast majority of underage e-cigarette users in California obtain the <br /> products from social sources, such as their friends. Ending the sale of these products is the best <br /> way to protect youth and people of color from the predatory practices of Big Tobacco. <br /> The dangers of smoking are well documented. Smoking causes cancer, heart disease, stroke, <br /> lung diseases, diabetes, and chronic obstructive pulmonary disease (COPD), which includes <br /> emphysema and chronic bronchitis. In addition, there is growing evidence that vaping can also <br /> harm lung health. More than 100 local jurisdictions have taken action to end the sale of <br /> flavored tobacco and protect future generations from getting hooked on this dangerous habit. <br /> These include the cities of Buena Park, Stanton, Delano, Adelanto and San Francisco as well as <br /> Los Angeles County, to name a few. <br /> While SB 793 was recently enacted to end the sale of most flavored tobacco products, tobacco <br /> companies spent more than $20 million to place the law on hold until the next statewide <br /> general election. Santa Ana kids can't wait an entire year to be protected - local action is <br /> needed to protect the community right now and address the urgent issue of youth tobacco use. <br /> Every day we delay protecting youth and communities of color is a day that Big Tobacco has the <br /> opportunity to use fruit and candy-flavored tobacco to addict more life-long customers. <br />