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T'he African mericai- Tobacco � <br /> 2aT Control Leadership ound"I <br /> March 1, 2022 <br /> To: Mayor Vicente Sarmiento, Councilmember Thai Viet Phan, Councilmember David <br /> Penaloza, Councilmember Jessie Lopez, Councilmember Phil Bacerra, Councilmember <br /> Johnathan Ryan Hernandez, Councilmember Nelida Mendoza <br /> From: The African American Tobacco Control Leadership Council <br /> Re: Prohibit the Sale of Menthol and all Other Flavored Tobacco Products. No <br /> Exemptions:All Flavors,All Products,All Locations! <br /> The African American Tobacco Control Leadership Council (AATCLC) strongly encourages the <br /> Santa Ana City Council to prohibit the sale of menthol and all flavored tobacco products. No <br /> exemptions. We are glad to see that the Council is finally addressing this issue and it couldn't <br /> come at a better time. We already know that 80% of youth, 12-17 start smoking using flavored <br /> cigarettes (Ambrose et al., 2015). Indeed, in the midst of the COVID 19 pandemic nothing could <br /> be more important than getting these products out of our community. We already know that <br /> smokers are more susceptible to COVID infection (CDC, 2020). If the Council truly wants a <br /> healthier Santa Ana, and we believe that you do, then it is imperative that the sale of menthol and <br /> all other flavored tobacco products be prevented and that the predatory marketing of these <br /> products be stopped and be recognized as a social injustice; an issue that disproportionately <br /> impacts poorer communities, marginalized groups, youths and communities of color. <br /> Menthol the Ultimate Candy Flavor; It Helps the Poison Go Down Easier! <br /> This is no minor matter. Menthol and flavored tobacco products are driving tobacco-related <br /> deaths and diseases nation-wide. While the use of non-flavored tobacco cigarettes has been <br /> decreasing, the use of menthol cigarettes is on the rise, among youth and adults; among Latinos, <br /> Blacks, and Whites (Villanti, 2016). Let's be clear, the majority of women smokers smoke <br /> menthol cigarettes; folks from the LGBTQ community disproportionately smoke these products; <br /> 47% of Latino smokers prefer menthol cigarettes, with 62% of Puerto Rican smokers using <br /> menthol; nearly 80% of Native Hawaiians; a majority of Filipinos; and a majority of smokers <br /> with behavioral health issues smoke menthol cigarettes. Frankly, the most marginalized groups <br /> disproportionately use these so-called "minty" products (CDC, 2010; Fallin, 2015; Forbes, 2013; <br /> Delnevo, 2011; Hawaii State Dept. of Health, 2009; Euromonitor, 2008; Hickman, 2015). <br /> Be appraised that 85%African American adults and 94% of Black youth who smoke are using <br /> menthol products (Giovino, 2013). These striking statistics arise from the predatory marketing of <br /> these products in the Black Community, where there are more advertisements, more lucrative <br />