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EXHIBIT C - PROPOSAL FIRM PROFILE luci CREATIVE Luci Creative is a full -service design studio empowering the world's leading cultural and civic institutions to realize their goals through immersive experiences and exhibits. We are driven by our key values of collaboration, advocacy, and spark to support our clients, tell their stories, and attract and engage their visitors. Founded in 2011, and with over sixty completed projects, Luci Creative has built a reputation among clients, and in the industry, as a valued "thought partner." We have developed a roadmap to success for our clients, which includes interpretive planning, discovery, design, media and interactive production, budget analysis and forecasting, and fabrication management. Your idea, your story, your passion and legacy — Luci Creative's curious and driven historians, strategists, and designers know how to make it real. Our diverse team of more than 30 graphic designers, exhibit developers, museum experts, strategists, architects and project managers enable us to provide our clients with a deeply experienced and unique perspective on every project. From master planning to complete design, and through fabrication and installation oversight, our team brings solid know-how and leadership at every step along the way. Many of our team members have worked as designers and managers at large, top -tier museums, and they are familiar with the needs and challenges of complex cultural attractions. Their input on visitor behaviors, operational considerations, and budget constraints brings a valuable eye to our team and design process. As part of our design and master planning efforts, we carefully consider motivations, goals, and outcomes, and synthesize these elements to create tailored solutions that elevate the visitor experience. We create exhibitions that evolve to meet the changing needs of both our clients and their visitors. City Council 23 — 78 4/19/2022