STRAIGHTLINE COMMUNICATIONS, LLC (3)

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Assistance with Development of Outreach Campaigns and Collateral Materials for the Public Works Agency. The consultant shall provide assistance with development of outreach campaigns, collateral materials, and strategic marketing support for special programs, projects and events, such as: Neighborhood Block Beautification Contest, Public Works Week, Capital Improvement Projects, Clean City Initiative, PWA website content, and other projects as identified: • Provide recommendations for citywide marketing strategies, and improving PWA brand awareness. • Provide recommendations to successfully design, develop and implement marketing projects. • Develop traditional print media campaign including collateral materials, such as brochures, event or project flyers, and posters for special projects. • Develop technical digital and printed material such as, but not limited to, fact sheets relating to Public Works subjects and discipline. Research and material development will be required. • Develop digital and social media campaign for web -based content, including Facebook, Twitter, and others. • Create branding materials and graphics for PWA programs and events to include program messaging, brochures, and social media posts, etc. • Participate in planning/status update meetings as required by Program Manager to discuss projects in development and provide updates on campaign development, as well as any challenges, issues and immediate needs. > . As -Assigned Tasks Additional Assistance with miscellaneous projects consistent with scope. The consultant may be tasked with development of outreach campaigns and collateral materials for miscellaneous projects consistent with the scope of work. F. Technical Abilities Proposer must demonstrate the following skills: 1. Ability to successfully create/develop graphic art designs. 2. Translation of marketing materials into two languages; Spanish and Vietnamese.