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SCAG MOU#: M-006-22 SCAG OWP #: 225.3564.17 Exhibit A-1— SCOPE OF WORK MEDIA PURCHASE FOR CITY OF SANTA ANA (AFFORDABLE HOUSING SUSTAINABLE COMMUNITIES AWARD RECIPIENT) Scope of Work About Go Human The Southern California Association of Governments (SCAG) is a Metropolitan Planning Organization (MPO) that develops long-range transportation and land use plans for the six -county Southern California region, which includes: Imperial, Los Angeles, Orange, Riverside, San Bernardino and Ventura counties. The SCAG region, like California and the nation, experienced a period of annual declines in traffic -related fatalities and serious injuries until 2012 when they began to steadily rise. Although the region has made some progress on safety, each year in traffic collisions, on average: • 1,500 people are killed; • 5,200 are seriously injured; and • 136,000 are injured. About 73 percent of those killed since 2001 were in vehicles or on motorcycles, while the remaining 27 percent were walking or bicycling (disproportionate to their mode share). The numbers of both pedestrians and motorcyclists killed are the highest they have been for more than a decade. In addition, fatalities and serious injuries are mostly occurring in areas with high concentrations of Disadvantaged Communities and Communities of Concern. In response, SCAG launched the Go Human Campaign in 2015 to address the rising rates of injuries and collisions. Today, Go Human is a nationally recognized, award winning active transportation safety and encouragement campaign that aims to reduce traffic collisions and encourages people to walk and bike more across the region, while reducing vehicle miles traveled and greenhouse gas emissions. The campaign is a collaboration between SCAG and the health departments and transportation commissions across the region. Since its inception, the campaign has achieved over one billion impressions. Campaign material appears in English, Spanish, Korean, Vietnamese, Chinese, Tagalog, and other languages. The campaign supports a regional transportation nexus through a coordinated strategy of neighborhood- and community -level safety and engagement strategies. In response to the COVID-19 pandemic and the demonstrations against police brutality, the SCAG Regional Council adopted a resolution declaring systemic racism a human rights and public health crisis. In alignment with this declaration, Go Human has expanded its approach to traffic safety, one that intersects with public health and equity. This approach acknowledges the multiple types of violence that take place on streets in the region, often falling along lines of race. People who are Black and Latinx have disproportionately experienced the dual harms of the pandemic and police violence, and this reality urges a redress of structural oppression and racism in the development of safer streets. Project Overview: Media Purchase for City of Santa Ana (Affordable Housing Sustainable Communities Recipient) For the Affordable Housing Sustainable Communities (AI-ISC) Program, select applicants within the SCAG region have budgeted program funds for Go Human advertisements to accompany the affordable housing project. Each AHSC awardee ("Awardee") identifies advertisement types, flight duration, and the budget for Go Human activities. Advertisement types include but are not exclusive to billboards, gas pump toppers, bus April 11, 2022 Pige 3