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COMMUNITY BENEFITS AND INVESTMENTS PLAN <br />INTRODUCTION <br />Through our Community Benefits and Investments Plan, and many other aspects of our Business <br />Plan, we focus on funding the work of local non -profits, community -based organizations, civic <br />organizations and social service organizations. But our efforts do not stop at simply writing a <br />check. We also include opportunities for volunteerism, charitable giving through in -kind donation <br />drives and sparking the local economy through 13213 Partnerships and local hiring. <br />In developing this plan for the City, we looked at past plans created and identified aspects of those <br />plans that made the largest impact when implemented. To create a meaningful plan for Santa <br />Ana, we: <br />• Conducted in-depth research on the demographic makeup of Santa Ana; <br />• Identified non-profit organizations most in need; <br />• Reviewed the profile of each City .Council member in an effort to align charitable interests; <br />and <br />• Spoke with local residents to gather their ideas and views associated with areas of need. <br />As a cannabis operator, entering any community has public perception challenges. There are <br />often lingering fear and safety concerns stemming from a period of unregulated -market cannabis <br />trade. Our goal is to be the best community partner possible and present our brand as safe, <br />friendly and deeply engaged in the local community. <br />OUR COMMITMENT <br />We will hire 50% of our employees (including all management positions) from within the local <br />community. <br />COMMUNITY APPROACH <br />Our approach to the communities we serve has five facets: <br />1. Respect — We must politely introduce ourselves. <br />2. Honesty — Our word is our bond. Trust is a process. Honesty is key. <br />3. Understanding — Our approach must fit the community. Listening is golden. <br />4. Values — Our core values must overlap with the values of those we serve. <br />5. Unity — Through our financial and service gifts, we show we're part of the community. <br />This plan will evolve based on feedback from the City and the community. We look forward to <br />proving that we're good neighbors through a heart -felt collaboration. <br />PLAN IMPLEMENTATION <br />Our plan implementation includes providing resources in the following areas: <br />• Provide Meaningful Employment Opportunities <br />• Contribute Volunteer Hours <br />• Conduct Community Outreach <br />• Operate Donation Drives <br />