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L:1WI �I M211 yl�lrlK�PI mil <br />o. Recall Of Products, Work Or Impaired <br />Property <br />Damages claimed for any loss, cost or <br />expense incurred by you or others for the <br />loss of use, withdrawal, recall, inspection, <br />repair, replacement, adjustment, removal <br />or disposal of: <br />(1) "Your product"; <br />(2) "Your work" or <br />(3) "Impaired property"; <br />if such product, work or property is <br />withdrawn or recalled from the market or <br />from use by any person or organization <br />because of a known or suspected defect, <br />deficiency, inadequacy or dangerous <br />condition in it. <br />p. Personal And Advertising Injury <br />"Personal and advertising injury": <br />(1) Arising out of oral, written or electronic <br />publication of material, if done by or at <br />the direction of the insured with <br />knowledge of its falsity; <br />(2) Arising out of oral, written or electronic <br />publication of material whose first <br />publication took place before the <br />beginning of the policy period; <br />(3) Arising out of a criminal act committed <br />by or at the direction of the insured; <br />(4) Arising out of any breach of contract, <br />except an implied contract to use <br />another's "advertising idea" in your <br />"advertisement"; <br />(5) Arising out of the failure of goods, <br />products or services to conform with <br />any statement of quality or <br />performance made in your <br />"advertisement" <br />(6) Arising out of the wrong description of <br />the price of goods, products or services; <br />(7) Arising out of any violation of any <br />intellectual property rights such as <br />copyright, patent, trademark, trade <br />name, trade secret, service mark or <br />other designation of origin or <br />authenticity. <br />However, this exclusion does not <br />apply to infringement, in your <br />"advertisement", of <br />(a) Copyright; <br />(b) Slogan, unless the slogan is also <br />a trademark, trade name, service <br />mark or other designation of origin <br />or authenticity; or <br />Page 8 of 24 <br />(c) Title of any literary or artistic work; <br />(8) Arising out of an offense committed by <br />an insured whose business is: <br />(a) Advertising, broadcasting, <br />publishing or telecasting; <br />(b) Designing or determining content <br />of web sites for others; or <br />(c) An Internet search, access, <br />content or service provider. <br />However, this exclusion does not <br />apply to Paragraphs a., b. and c. <br />under the definition of "personal and <br />advertising injury" in Section G. — <br />Liability And Medical Expenses <br />Definitions. <br />For the purposes of this exclusion, <br />placing an "advertisement" for or <br />linking to others on your web site, by <br />itself, is not considered the business <br />of advertising, broadcasting, <br />publishing or telecasting; <br />(9) Arising out of an electronic chat room <br />or bulletin board the insured hosts, <br />owns, or over which the insured <br />exercises control; <br />(10) Arising out of the unauthorized use of <br />anther's name or product in your e-mail <br />address, domain name or metatags, or <br />any other similar tactics to mislead <br />another's potential customers; <br />(11) Arising out of the violation of a <br />person's right of privacy created by <br />any state or federal act. <br />However, this exclusion does not <br />apply to liability for damages that the <br />insured would have in the absence of <br />such state or federal act; <br />(12) Arising out of: <br />(a) An "advertisement" for others on <br />your web site; <br />(b) Placing a link to a web site of <br />others on your web site; <br />(c) Content from a web site of others <br />displayed within a frame or border <br />on your web site. Content includes <br />information, code, sounds, text, <br />graphics or images; or <br />(d) Computer code, software or <br />programming used to enable: <br />(i) Your web site; or <br />(ii) Tht� of entv,Fncllr„[ov®er; <br />cot �� RTort 7�tcc.+oK <br />Ruk A9anage,[m[UmcalNde <br />Form SS 00 08 04 05 <br />