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To Sponsor: Shopper Marketing Group <br />11611 Tampa Ave., #185 <br />Porter Ranch, CA 91326 <br />Phone: (661) 295-5704 <br />A party may change its address by giving notice in writing to the other party. Thereafter, <br />any communication shall be addressed and transmitted to the new address. If sent by mail, <br />communication shall be effective or deemed to have been given three (3) days after it has been <br />deposited in the United States mail, duly registered or certified, with postage prepaid, and <br />addressed as set forth above. If sent by fax, communication shall be effective or deemed to have <br />been given twenty-four (24) hours after the time set forth on the transmission report issued by the <br />transmitting facsimile machine, addressed as set forth above. For purposes of calculating these <br />time frames, weekends, federal, state, County or City holidays shall be excluded. <br />10. EXCLUSIVITY AND AMENDMENT <br />This Agreement represents the complete and exclusive statement between the City and <br />Sponsor regarding the subject matter herein, and supersedes any and all other agreements, oral or <br />written, between the parties. In the event of a conflict between the terms of this Agreement and <br />any attachments hereto, the terms of this Agreement shall prevail. This Agreement may not be <br />modified except by written instrument signed by the City and by an authorized representative of <br />Sponsor. The parties agree that any terms or conditions of any purchase order or other <br />instrument that are inconsistent with, or in addition to, the terms and conditions hereof, shall not <br />bind or obligate Sponsor or the City. Each party to this Agreement acknowledges that no <br />representations, inducements, promises or agreements, orally or otherwise, have been made by <br />any party, or anyone acting on behalf of any party, which are not embodied herein. <br />11. ASSIGNMENT <br />Inasmuch as this Agreement is intended to secure the specialized services of Sponsor, <br />Sponsor may not assign, transfer, delegate, or subcontract any interest herein without the prior <br />written consent of the City and any such assignment, transfer, delegation or subcontract without <br />the City's prior written consent shall be considered null and void. Nothing in this Agreement <br />shall be construed to limit the City's ability to have any of the services, which are the subject to <br />this Agreement performed by City personnel or by other Sponsors retained by City. <br />12. CANCELLLATION OR TERMINATION <br />If, because of war, fire, strike, civil strife, government regulation, natural catastrophe, an <br />act of terrorism or public enemy, an act of God, or any reason beyond the reasonable control of <br />City, the Event or any part thereof is prevented from being held or is cancelled by City, City, in <br />its sole discretion, shall determine whether, based upon in part on whether Sponsor had delivered <br />on Sponsor's obligations under this Agreement, and how to compensate Sponsor, if at all, for any <br />#8520v3 <br />