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This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask noted <br />below. _ <br />TASK 3 A• SAFEOC SOCIAL MEDIA CONTENT DEVELOPMENT (Q3 20221 <br />Objective: Develop consistent social media content based on messaging strategies for <br />Safe OC's objectives and micro -campaigns. The content will be focused on increasing <br />users' post engagements and website traffic. <br />Task Description: Develop contemporary and engaging social media content in <br />various formats including graphics, memes, surveys, video, gifs, etc. This content will be <br />used for both SafeOC's social media timeline calendar, as well as social media <br />advertising. <br />a. Develop social media calendar <br />b. Post time -sensitive information on social media channels <br />c. Keep social media channels updated <br />d. Respond to any relevant or time sensitive comments <br />Responsibilities: <br />Comm LAB shall: <br />a. Develop a 6-week social media calendar with draft respective imagery for Santa <br />Ana Project Manager approval <br />b. The calendar will include social media platforms, date of publication, copy for <br />social media post, graphic, links and hashtags. <br />c. Implement any updates and/or edits to the social media calendar <br />d. Post time -sensitive content at the direction of the Santa Ana Project Manager <br />Santa Ana shall: <br />a. Provide feedback and input for social media calendar <br />b. Approve 6-week social media calendar <br />c. Provide any time -sensitive social media messaging to staff when appropriate <br />Completion Criteria: <br />This task is considered complete upon the completion of the deliverables detailed in the <br />task description above and when the Santa Ana Project Manager signs the task <br />completion letter. Planned completion and invoicing will be at the end of September <br />2022. <br />10 <br />