Laserfiche WebLink
Develop and implement media promotions including, but not limited to, advertising <br />and/or online promotions, video PSA creation and media outreach to local outlets to <br />direct OC residents to report suspicious activity. <br />Activities will include: <br />a. Conduct media outreach to targeted local publications (prinvdigital) to achieve a <br />minimum of two earned or sponsored placements during the task period. <br />b. Working with publications and our partners to provide necessary information, <br />resources, and SafeOC spokespeople for any related media stories. <br />Responsibilities: <br />Comm LAB shall: <br />a. Plan and execute earned media outreach strategy <br />b. Execute distribution in accordance with approved plans <br />c. Seek approval of Santa Ana Project Manager on earned media stories. <br />Santa Ana shall: <br />a. Approve initiative concepts, production, and distribution plan. <br />Completion Criteria: <br />This task is considered complete upon completion of administrative deliverables and <br />when the Santa Ana Project Manager signs the completion letter for each subtask noted <br />below. <br />Objective: Develop and implement media promotions and concentrated publicity <br />outreach to local print and online publications to promote SafeOC's objectives and <br />initiatives. <br />Task Description: <br />Develop and implement media promotions including, but not limited to, advertising <br />and/or online promotions, video PSA creation and media outreach to local outlets to <br />direct OC residents to report suspicious activity. <br />Activities will include: <br />23 <br />