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Appendix ATTACHMENT 1 SCOPE OF WORK CITY OF SANTA ANA REQUEST FOR PROPOSALS FOR SANTA ANA ZOO TICKETING SYSTEMS RFP NO.: 22-008 BACKGROUND AND INTRODUCTION: Santa Ana Zoo The Santa Ana Zoo at Prentice Park's mission is: The Santa Ana Zoo, through fun, adventure, and learning, empowers the community to save wildlife and wild spaces. The Zoo is owned and operated by the City of Santa Ana and receives additional financial support from the zoo society, Friends of Santa Ana Zoo (FOSAZ), a private 501(c)3 non-profit entity. The Zoo is open to the public 10:00 AM to 5:00 PM, seven days a week, and averages 270,000 visitors yearly. Average daily attendance ranges from 400 to 1500. Large events may attract over 2000 visitors. Memberships are offered for purchase, which allow unlimited access to the SAZOO as well as other amenities. Educational opportunities are offered to school groups through reservations and customers can rent various locations for parties and even have a Zoo mascot visit their event for an additional charge. The Zoo works closely with the Friends of the Santa Ana Zoo. FOSAZ runs the gift shop, the memberships, the rides, birthday parties, all corporate events, other facility rentals, and any special events such as the Boo at the Zoo and Sunsets at the Zoo. All funds raised from the sale of these items are controlled by FOSAZ. They also collect and manage all donations from individuals, corporations, grants, etc. Any and all revenue generated from these activities must be separated from the City of Santa Ana funds that are generated from ticket sales (admissions to the Zoo). Project Broadly accessible online ticketing and purchasing operability is rapidly becoming a zoo industry standard. The Zoo seeks a ticketing system that includes all of the following basic components: • Ticketing • Group Educational (School) Reservations • Party or Event Reservations • Membership Sales and Tracking • Point of Sale (POS) for purchase of rides, stroller rentals, etc. • Customer Relationship Management • Marketing and Outreach to generate and track donors • Reporting Ticketing The Zoo does not currently have the system capability to sell tickets online to the public. Tickets are sold only on -site, in -person, at the ticket booth. The Zoo's goal is to allow customers to purchase tickets online for a given day and time, with the option to limit the number of guests that could purchase a ticket for any given timeslot. City of Santa Ana RFP 22-008 Page 12