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POLICY M-4.1 <br />INTENSE DEVELOPMENT AREAS <br />Program multimodal transportation and public realm <br />improvements that support new development in areas <br />along transit corridors and areas planned for high <br />intensity development. <br />POLICY M-4.2 <br />PROJECT REVIEW <br />Encourage active transportation, transit use, and <br />connectivity through physical improvements and public <br />realm amenities identified during the City's Development <br />Review process. <br />H Ill S <br />POLICY M-4.3 <br />TRANSPORTATION MANAGEMENT <br />Coordinate with OCTA, employers, and developers to <br />utilize TDM (transportation demand management) <br />strategies and education to reduce vehicle trips and <br />parking demands. <br />0.© <br />POLICY M-4.4 <br />FAIR SHARE IMPACTS <br />Ensure that all development projects pay their fair share <br />of the system improvements necessary to accommodate <br />the transportation needs of their projects. <br />Eq I S <br />POLICY M-4.5 <br />LAND USE DEVELOPMENT DESIGN <br />Ensure that building placement and design features <br />create a desirable and active streetscape, by prioritizing <br />pedestrian access directly from the street and placing <br />parking lots to the rear of a development site. <br />POLICY M-4.6 <br />ROADWAY CAPACITY ALTERNATIVES <br />Promote reductions in automobile trips and vehicle miles <br />traveled by encouraging transit use and nonmotorized <br />transportation as alternatives to augmenting roadway <br />capacity. <br />POLICY M-4.7 <br />PARKING <br />Explore and implement a flexible menu of parking <br />options and other strategies to efficiently coordinate the <br />response to parking demands. <br />POLICY M-4.8 <br />NOISE MITIGATION <br />Encourage physical and operational improvements to <br />reduce noise levels around major roads, freeways, and <br />rail corridors, in particular around sensitive land uses. <br />H Eq <br />POLICY M-4.9 <br />AIR POLLUTION MITIGATION <br />Utilize land use, building, site planning, and technology <br />solutions to mitigate exposure to transportation -related <br />air pollution, especially in environmental justice focus <br />areas. <br />H I Eql S <br />�i1�mjy IANTA ANA GENERAL PLAN 28 — 18 6/20/2023 <br />