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I I <br />janet@cvstrat.com <br />_J <br />JANET ZIMMERMAN <br />- DIRECTOR OF ACCOUNT MANAGEMENT <br />California State University <br />Long Beach, California <br />Bachelor of Arts <br />Journalism <br />University of California <br />Los Angeles <br />Undergraduate <br />PROJECT EXPERIENCE <br />Basin Technical Advisory Committee — Led the 19-agency, $466,000 <br />iEfficient conservation campaign that spanned two counties and was a <br />Public Relations Society model for regional cooperation among water agencies. The award -winning <br />of America, Inland Empire campaign included a mobile app to report water waste; earned media <br />Chapter // coverage; billboards; theater, print, radio and geotargeted digital ads; PSAs, <br />sponsorships; collateral, giveaways, signage and activities for event booths; <br />Board Member, Secretary and original content such as kids' activities and videos. In addition to a four -fold <br />2018-2020 increase in social media followers, surveys throughout the 4-year campaign <br />showed significant increases in awareness of the importance of conservation. <br />Solano Irrigation District — Managed crisis communications following the <br />electrocution deaths of two teenagers in a district -owned canal. The situation <br />required internal strategy discussions, immediate communications with staff, <br />media relations, rumor control, on -camera and newspaper interviews and a <br />press release once a settlement on a civil lawsuit in the case was reached. <br />City of Rancho Cucamonga — Created a strategic communications plan <br />California Newspaper <br />based on a robust audit of collateral and other communications, extensive <br />Publishers Association // <br />interviews and a SWOT analysis with employees, City leaders, Board <br />Better Newspapers Contest <br />members and the community, ride alongs with code enforcement and other <br />personnel. Also updated the City's logo, developed a style guide and social <br />First Place, Feature Story: <br />media policy. <br />"Autism: The Struggle <br />Within" <br />Hi -Desert Water District — Organized a ribbon cutting for the opening of <br />the district's first wastewater treatment plant, part of a multi -year effort to <br />Pulitzer Prize Nominee // <br />eliminate septic tanks. The project included a site visit, pricing for rentals and <br />Coverage and special <br />giveaways, printing photography, and day -of assistance. <br />projects: <br />"Reckoning With <br />Desert Healthcare District— Led a COVID-19 outreach campaign to educate <br />Homelessness," "Crisis <br />and provide resources for the public and position the district as a trusted <br />on Tap," about California's <br />source of information. The campaign included a comprehensive microsite <br />with hyperlinks to web resources, press relations, social media content, <br />water issues, and <br />newsletters, radio and newspaper advertising, and a weekly video update <br />"Breaking the Silence," <br />and message from the district CEO. <br />about sexual assault. <br />Coachella Valley Water District — Managed customer communications for <br />a 10-year, 44-mile pipeline replacement project in Sun City Palm Desert. The <br />outreach campaign includes weekly construction team meetings, weekly <br />e-blasts, newsletter ads, PowerPoint presentations, community meetings <br />and signage. <br />