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Item 22 - Consumer Confidence Report and Auxiliary Services
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Item 22 - Consumer Confidence Report and Auxiliary Services
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7/13/2023 11:39:16 AM
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City Clerk
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Agenda Packet
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Clerk of the Council
Item #
22
Date
7/18/2023
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00MIl1,1112 <br />PROPOSAL—RFP NO: 23-014 <br />Jun 1, 2023 - May 31, 2026 <br />TEAM BIO <br />Linda O'Hanlon <br />Linda O'Hanlon is president of Straightline Communications LLC, where she directs all facets of <br />public relations/marcom activities for clients and counsels senior management on strategic <br />issues and planning. Her expertise includes structuring and implementing consumer, business - <br />to -business and internal communications programs involving strategic planning, media and <br />community relations as well as the development of marketing collaterals and corporate <br />advertising. Over the course of her 35-year career in communications, she has helped deliver <br />results for well-known companies such as Time Life, Holiday Inn, Coldwell Banker, <br />Entertainment Partners, Motion Picture Television Fund (MPTF), Lockton, Forest City <br />Properties, and UCLA. <br />She has structured, implemented and managed community outreach campaigns for public water <br />agencies and integrated corporate communications programs for companies in industries <br />ranging from real estate, hospitality, legal, and financial services to manufacturing, healthcare <br />and insurance. <br />• Positioned client executives as ACA thought leaders in the entertainment industry, securing <br />interviews and stories in national business publications including Wall Street Journal, <br />Bloomberg/Businessweek, Inc., USA Today, Kaiser Health News, US News & World Report, <br />MarketWatch and CFO magazine. <br />• Spearheaded a national media campaign for Coldwell Banker, achieving coverage in all major <br />markets among local network news, national syndicated television and radio programs, daily <br />newspapers, and national publications such as Wall Street Journal and USA Today. <br />• Established a bilateral consumer and business -to -business communications program for a <br />real estate organization, achieving in the first year +100 articles in trade publications and <br />newspapers statewide. <br />• On behalf of a regional bank, implemented a cohesive sales and account retention program <br />involving corporate positioning and message development, industry -targeted letters, customer <br />satisfaction surveys, direct mail and advertising. <br />In addition to organizing client events and industry panel discussions on behalf of select clients, <br />she has also managed event publicity for the UCLA Surgery Department, UCLA Center on <br />Aging (now known as the UCLA Longevity Center), and Phoenix House. <br />Her 34 years of experience consulting executives and emerging businesses leaders has given <br />her a deep understanding of the importance of transformational leadership. She became an <br />Associate Certified Coach accredited by the International Coach Federation (ICF) and a <br />Certified Professional Coach (CPC) and Energy LeadershipTM Index Master Practitioner (ELI- <br />MP) through the Institute for Professional Excellence in Coaching (iPEC) to help organizations <br />with leadership development. <br />• <br />
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